Ryan Trevis

Learn to work as a UGC street interviewer & land $1k–$5k brand deals

[Ryan Trevis @streetugc]

Let me tell you something you might not already know about me. I actually started making money on the streets by beatboxing for pennies.

Literally pennies, someday I might get 20 pounds a whole day, and I'm out there in the freezing cold in Birmingham beatboxing into a microphone hoping someone stops and then hoping out of all those people that do stop someone gives me a couple quid.

That was my life only a couple of years ago, but now, I fly all around the world, Here I'm in Bali, Next place I'm going to Thailand, I've been in Miami, New York, Barcelona, all these different places just this year. I actually got here for one thing that no one else is teaching at the moment. Everybody knows about UGC ads, but no one ever combined it with UGC street interview ads.

What I do now is simple, I reach out to brands and help them create UGC street interview ads that look and feel real. If a brand is selling creatine, for example, I'll be out there with a paid actor who's jacked.

I'll ask, "How's your experience with creatine?"
He'll say something like, "Honestly, I've tried a lot of brands. Most didn't work the way they promised. But then I found this brand, and it's genuinely been the best so far."

Then I ask, "Would you recommend it?"
He goes, "Definitely, yes."

Why does this work so well?

Because it destroys the CPA for the company. Before, they were paying $10 to acquire one customer, now they are paying $2.

People can spot a studio ad from a mile away and understands that it's paid ads, but a street interview, it feels real. It feels raw, and people trust it, so they buy.

[Ryan Trevis @streetugc]

@iamgdsa People buy from people, human authenticity works and it'll keep working forever

[Ryan Trevis @streetugc]

@TheLewisW That's what I realized while doing beat-boxing in the streets and that's the exact reason why my UGC street interview ads converts the best

[Ryan Trevis @streetugc]

@jameskellyads @benradack Authenticity is our optimization level in UGC street interview ads. One unexpected laugh or a raw answer from the random stranger spike CTR by 2-3x.

[Ryan Trevis @streetugc]

@upen946 6/10 product with 8/10 marketing will always sell more than 10/10 product with 4/10 marketing

[Ryan Trevis @streetugc]

"We educate, entertain, AND convert later."

Yeah that's the same format we follow in Street Interview Ads. grab attention with a hot chick or someone sprinting up to a stranger, hit them with sharp questions, throw a joke or two… and it auto converts. People trust what feels unscripted.

[Ryan Trevis @streetugc]

yeah this is true that solo UGC creators & models are vanished but one thing which UGC creators do that cannot be replaced yet, and it's UGC street interviews.

When a model pops up on your feed, people instantly assume “she’s getting paid.” But a street interview feels raw, unpolished, human. It looks like real life, not an ad.

That’s why our interviews convert like crazy. We ask a series of natural questions, the actor gives believable reactions, and the viewer gets pulled into the illusion that this is a real interaction.

No studio energy or forced smiles. Just “two people talking on the street.” It feels real and CPA drops 3-5x every single time, people believe what they are watching and that makes ads print.

[Amin @eCom_Amin]

that girl ain't real

it's nano banana pro

that shit just changed ecom
and no one’s prepared for that

ugc.
media buying.
90% just fucking died

here’s what that means for us:

the old way:

hire model: $500
photographer: $1.5k
editor: $300
timeline: 2 weeks
output: 50 images

total: $2,300 for one shoot

fucking pathetic

the new way:

open nano banana
write a banger prompt
generate 500 variations
timeline: 20 minutes

total: $10

you think i'm exaggerating?

i've been using it for 2 months

generated 2,000+ product images
spent $40 total
and nobody could tell

customers don't care if model is real
they care if product looks good
and if it fucking prints

ai makes products look amazing
testing fast makes a ton of money

win win

the shift is actually insane:

everyone focused on "ai will take coding jobs"
or that "ai will replace copywriters"

idiots

nobody saw this coming;

ai replacing thots
the models
the lifestyle shots
the ugc creators

all dead dead dead

that WHOLE market is about to collapse

because why pay $300 for ugc creator
when ai generates better content
for $0.08
in 30 seconds

the math isn't mathing

here's what actually changes:

testing speed goes from weeks to hours

before:
- brief creator monday
- receive content next friday
- test the following week
- one iteration per month

now:
- generate 100 variations monday morning
- test monday afternoon
- results tuesday
- iterate wednesday
- 10 iterations per month

10x faster learning
10x faster scaling

cost structure collapses

before:
creative budget: $3k/mo
(10 creators × $300)

now:
creative budget: $50/mo
(unlimited generations)

extra $2,950 goes to ad spend
which means faster scaling

not to mention that quality becomes CONSISTENT

before:

creator A: great content
creator B: mid content
creator C: unusable

inconsistent quality from ugc
which means inconsistent results

now:

every generation has the same quality

same lighting
same vibe
same standard

consistent quality with nano banana
that shit means CONSISTENT results

the people who get replaced:

"i have a nice face"
"i can hold products"
"i look relatable"

(you're cooked blud)
(just pack it up g)

ai can:

- generate any face
- any expression
- any scenario
- any demographic

instantly

(so you're not that good pal)
(better pack it up once again)

the people who survive:

"i have 100k real followers"
"my audience trusts me"
"i am the brand"

you're fine

because ai can't replicate:

- real relationships
- authentic influence
- actual credibility

(YET)

same with media buyers:

"waiting for creative"
"doing it on photoshop"
"need more budget to test"

those excuses die today

because now you have:
unlimited creative
instant delivery
basically free

so if you can't scale with that
you were never good

you were just lucky

which means the shit ones get fired
because the good ones can deliver more easily

and 10x faster with more quality

but here's the timeline to this whole AI bullshit:

next 3 months: early adopters dominate
next 6 months: everyone catches up
next 12 months: mandatory to compete

if you're not using ai for content creation in 6 months
you're leaving money on table

if you're not using it in 12 months
you're just losing

the advantage:

first movers get 6 month head start

while competitors wait for creators
you're testing 100 variations

while they spend $3k on creative
you're spending $3k on data

while they iterate monthly
you're iterating daily

the gap compounds fast

and here’s my confession:

i’ve been using this since september

results:

- creative costs down 94%
- testing speed up 800%
- winning creative found 12x faster
- roas up 2.1x

and zero people knew
until i'm posting about it now

because the images look real
the models look real
the scenarios look real

only difference:
they're fucking not

but consumers don't care about real
they care about convincing

and ai?

that shit is very convincing

the future:

12 months from now:

everything will go extinct:

- basic ugc creators
- expensive photoshoots
- slow creative iteration
- high production costs

standard:

- ai-generated models
- instant content creation
- rapid testing cycles
- near-zero production costs

the brands that adapt fast
eat the brands that adapt slow

but here's the opportunity that's left:

if you're running ecom brand right now:

option 1: keep paying creators $300
wait 2 weeks per content piece
test slowly
lose market share

option 2: learn nano banana
generate unlimited variations
test rapidly
dominate market

same choice as:
- horse vs car
- mail vs email
- blockbuster vs netflix

technology doesn't ask permission
it just wins

so here’s the lesson:

every technological shift has same pattern:

phase 1: "this is cool but limited"
phase 2: "this is getting good"
phase 3: "this is better than humans"
phase 4: "humans are obsolete"

we're at phase 3 with ai content
phase 4 is 6-12 months away

position accordingly

because once everyone has access to this
the advantage disappears

first movers win
fast followers survive
slow adopters die

choose your position