Strella

AI-moderated interviews and real-time synthesis, delivering human insights at scale

[Strella @strella_io]

We tried asking ChatGPT how to go viral. Now we’re asking you.

Strella’s hiring marketing managers - apply on our website!

[Strella @strella_io]

We're excited to welcome Nancee as Strella's first Researcher! Nancee has spent the past decade+ in the market research industry, honing her expertise across digital solutions driving actionable insights for clients across all industries in her hometown of New York.

When she isn't chatting about design best practices or digging into a dataset, you can find Nancee on a dancefloor / in a concert crowd somewhere, spending precious down time with her loved ones (including her 6 month old nephew), or curled up with either a really good book/some pretty bad television. Welcome to the team Nancee!!

[Strella @strella_io]

As developers designing tools for other developers, Apollo GraphQL's team had a clear understanding of how their product was supposed to work - but not always how it felt in the hands of users.

Apollo GraphQL needed honest, fast user insights to overcome internal bias and improve their dev tools product experience. That's where Strella comes in.

The result?
⏲️ 3+ weeks of research condensed to hours
🔍 Hidden usability flaws uncovered
☑️ Smarter, de-risked design decisions

“In one of the interviews, the participant flat-out said the designs were terrible, were not valuable, and that they didn’t make any sense. And I felt like if that was done via human interaction, I don’t think we would have gotten that kind of insight.” – Brian Santiago

➡️ See how AI-powered interviews transformed Apollo Graph QL’s product research here: https://t.co/1582IPQLqR

[Strella @strella_io]

Quirks NYC was a hit 🎯
Across research & insights teams, we kept hearing the same themes:
1. Everyone’s looking for faster, more scalable ways to turn interviews into action
2. Researchers want the freedom to test and iterate more often - not just when there’s room in the budget
3. Teams want to share insights more easily

Thanks to everyone who dropped by our booth - and to everyone who joined us for deeper conversations off the floor. We met some incredible teams solving hard research problems, and shared how Strella could help them move from insight → decisions, faster.

We’re walking away with a notebook full of ideas and many amazing new connections!

Couldn’t make it to Quirks NYC? Let’s catch up anyway. Send us a DM to connect!

#QuirksNYC #Research #Insights

[Strella @strella_io]

Day 1 of #QuirksNYC was filled with so many good conversations with research & insights teams, tackling everything from qual at scale to participant quality.

Can’t wait for round two today - we’re back at Booth 107 and ready to talk research rituals, tools, & trends!

Thanks to everyone who stopped by - we’ve got some 1:1s lined up that we’re very excited about.

💬 ✉️ Reach out to one of our team members to grab time with our team or to book a demo!

[Strella @strella_io]

We’re live at #QuirksNYC!
Come visit us at Booth 107 for:
✅ Live product walkthroughs
✅ Research hacks that actually work
✅ Great convos, including convos with Strella!
✅ A chance to win $100!

We're excited to meet everyone!
#ConsumerInsights #Research

[Strella @strella_io]

We’re excited to welcome David to Strella as our first Marketing hire, focused on growth. He brings experience from the startup world and a builder’s mentality to the team.
Outside of work, David enjoys road trips, architecture, and scribbling notes in legal pads. He’s also a Philly sports fan, a collector of hats, and a self-proclaimed amateur dendrologist. Welcome to the team, David - we’re excited to have you on this ride! 🚀

[Strella @strella_io]

Heading to #QuirksNYC ? So are we - and we’d love to meet you!

Meet the Strella team on the ground:
👤 Priya, Co-founder
👤 Kelsey, Growth
👤 Steven, Sales
👤 David, Marketing
👤 Monique, Growth
✨ Strella, AI moderator

Who’s going to Quirks? We’d love to say hey 👋

#Insights #Research #StrellaIRL

[Strella @strella_io]

We’re so excited to welcome Navid to the Strella team! Navid joins us as a Senior Software Engineer and brings a strong creative and technical background. Outside of work, he spends his time making music and video games, experimenting with latte art, cooking up new dishes, 3D printing just about anything, and adventuring into nature with his dog, Rye. We’re thrilled to have him on board - welcome to Strella, Navid!

[Strella @strella_io]

As ProRata was preparing for their upcoming launch of Gist, they needed to identify ideal customer profiles (ICP), test messaging, and model acquisition costs - fast. With limited time and resources, they turned to Strella.

The result?
💯100 interviews synthesized
👥5 ICPs identified & validated via ad testing
📈3x higher CTR on targeted ads
🚀Weeks of research compressed into days

“What would have taken weeks - likely four straight weeks of effort - was condensed into a few days. The amount of time saved is so massive" - Jordan Kleinman

➡️ Learn more about how Strella can help you launch faster by checking out the full case study and booking a demo with our team: https://t.co/XuhEGxtfzY

[Strella @strella_io]

We're excited to announce the launch of our Strella Education Hub 🎓
Our brand-new Education Hub is here to help you hit the ground running

📽️ Watch the quick tour of our Education Hub
✨ Then give it a spin - it's live now at https://t.co/xCH4Ttrvld

[Strella @strella_io]

The Strella team is heading to #QuirksNYC on July 23–24! 🎉

Come find us at Booth 107 - we’ll be sharing stories, workflows, and how we help research teams move faster with confidence.

Interested in deeper convos while we’re in town? Let’s talk - DM us or say hi at [email protected] to connect!

[Strella @strella_io]

When you plan to run research next sprint… but forget recruiting takes longer than the sprint itself 🙃

Strella helps you talk to real users, within hours - so your insights actually make it into the product.

Learn more at https://t.co/NBSTmUGFdU

[Strella @strella_io]

Your research needs change fast. Strella helps you keep up.
Whether you're testing early ideas or running studies across markets, our AI-moderated interviews flex with you - across scale, language, length and setup.

🔗 Want to learn more? Visit https://t.co/17scjMoWCn

[Strella @strella_io]

Actual footage of product and design teams launching without customer insights 😱
#uxresearch #productdesign #consumerinsights #ai

[Strella @strella_io]

We’re thrilled to welcome Andrew Young to the Strella team as a Software Engineer Co-op! He joins us from Northeastern University - bringing his fresh perspective, energy, and skills to our engineering team 🔥

When he’s not building, you can find Andrew exploring the world 🌎 - like in this photo of him in Australia - and hiking with friends, playing basketball, and discovering new coffee spots!

Welcome to the team, Andrew - we’re so excited to have you on board! 🙌

[Strella @strella_io]

At Strella, we’re all about spotlighting the moments that matter. From the highlight reels we create, to celebrating wins big and small (like this one 🍻), it’s part of who we are. Even our name - Strella, inspired by brightness and illumination ✨ reflects that same spirit

[Strella @strella_io]

Finding the right participants shouldn’t slow down your research.
With Strella, you can bring your own audience or tap into one of our trusted panel partners.

Our partners follow a rigorous screening process to ensure you get the right people, every time.

[Strella @strella_io]

Leading questions lead to misleading insights.

Strella’s AI moderation helps you collect clean, unbiased feedback - without awkward phrasing or deviation. Plus, participants tend to be more candid with AI than with a human moderator.

[Strella @strella_io]

We're excited to announce our next round of updates at Strella! We’ve rolled out a fresh set of features to make Strella easier to navigate, smarter at surfacing insights, and even more aligned with how you run research. Here's what's new:

1️⃣Objective-Level Insights:
In addition to the question-by-question analysis, you can now view insights rolled up by research objective, so you can quickly spot the insights that matter across your whole project.

2️⃣Chat on Every Page + Reason Mode:
Whether you're watching an individual session, diving deep into a research objective, or just exploring your project — your AI research assistant is just a click away. The chat now appears on every page, adapting based on where you are to surface the most relevant, page-specific answers. You can turn any chat response into an instant highlight reel and save it to your insights.
You can also chat with your research on ‘Reason’ mode to dive in deeper into a topic and get the highest accuracy responses!

3️⃣New (and Improved) Navigation:
We’ve reorganized your workspace for clarity and flow. The navigation bar now follows the research journey: Create → Recruit → Results → Report — making it easier and clearer to move from setup to insights.

Sign up for demo to get started and try these new features out for yourself! https://t.co/0Eoy6dWndZ