@coreyganim Took your advice on hosting a meet up. Framed it as a workshop. Went viral in my city. All seats booked. Might even get some sales but this is the right direction. Thanks for sharing on Chris’ pod
@gibraninc@denk_tweets maybe you could broaden the topic and do content on cpg packaging. Brands with dope, unique branding an packaging. That could lead to your business.
Many founders think they have to be content creators to build a personal brand.
A content creator builds an audience to sell things like sponsorships and ads.
Maybe even a course.
A founder with a personal brand builds trust with a small group of people who will eventually become clients, partners, or hires.
The jobs and metrics aren't the same.
Neither is the content.
Content creators need reach.
Every post HAS to perform.
Each week needs a larger number than the last.
Founders need recognition within a narrow audience more than anything.
Being the known expert to 500 specific people is all they need.
This is where founders get stuck.
They copy the tactics of creators they admire.
Start chasing engagement.
They stress (or obsess) over hooks and follower counts.
All while trying to please the algorithm.
None of that is the job.
You should be showing the market what you know, who you work with, and how you think.
Over and over again. For the right people.
If your content comes directly from the work you already do, that's different than trying to “be a creator.”
Building that credibility in public is how the right people find you and know you're the right person to help them.
Rappers have been operators forever. Labels. Touring. Merch. Real estate. Liquor brands.
They just ran all of it through entertainment networks.
The rappers who get on LinkedIn first aren't just joining a platform. They're about to reshape who does business with who.
7/ A whole generation of young Black entrepreneurs who thought LinkedIn was for corporate people in khakis sees someone they actually follow using it to build. That changes who shows up on this platform over the next 3 to 5 years.
The most underutilized feature of AI amongst my business peers is RESEARCH.
I'm documenting the journey of monetizing my podcast and I'm starting with Perplexity Computer.
This is how I approach using AI for business research
https://t.co/DNqXM5YWiN