Stuart Cook

investing and working with companies changing the world, for the better.

[Stuart Cook @stuartcook]

Relationship capital is finite.

Before you leverage your best connections, make sure the opportunity is big enough and the diligence is done.

If it falls over you don’t just lose the deal. You lose the door.

[Stuart Cook @stuartcook]

In competitive deals the biggest risk isn’t moving too slowly. It’s showing your hand too early.

When there’s a genuine race on, the pull to get everyone in the room is strong.

Keep the circle tight until you have certainty.

[Stuart Cook @stuartcook]

A founder I work with just signed a binding offer on the sale of their business.

First proper sleep in months.

Sometimes the best outcome isn’t the number. It’s what happens the night after.

[Stuart Cook @stuartcook]

Expanding into a new market? The most expensive lesson I watch founders learn is that in some markets nobody tells you no.

They just keep you talking until the budget is gone.

The right network isn’t a nice to have. It’s the whole game.

[Stuart Cook @stuartcook]

Your pitch deck shouldn’t include your product roadmap.

Tease the category. Save the detail for post-NDA.

Your roadmap is the most competitively sensitive thing you own. Don’t hand it to competitors dressed up as investor materials.

[Stuart Cook @stuartcook]

A brand in 3,000 retail doors. A competitor in 100. The smaller one does more revenue.

More doors doesn’t mean more money. Velocity per door is the metric that matters.

Win deep before you go wide.

[Stuart Cook @stuartcook]

In due diligence I ask one question: what would have to come up here to make me say don’t do this?
Honest answer: fraud, or a serious undisclosed liability.
Everything else is a negotiating point, not a dealbreaker.

[Stuart Cook @stuartcook]

Most founders find out what their business is worth when they’re trying to sell it. By then, it’s too late to fix the skeletons.

[@jason @Jason]

I just want to say “hey chatgpt” on my phone… can someone make that happen?

[Stuart Cook @stuartcook]

@DavidSacks @megynkelly @MegynKellyShow @VivekGRamaswamy Crushed it @DavidSacks

[Stuart Cook @stuartcook]

Just posted a photo @ David Jones https://t.co/36Ivmt4OnY

[Stuart Cook @stuartcook]

Ok, time to get into twitter again after 3 years off the platform. Got to see what Musk is missing out in

[Stuart Cook @stuartcook]

Fitstop continuing to go from strength to strength https://t.co/72LvwlodC0

[Stuart Cook @stuartcook]

Whether or not you support NFL this is a great article about motivating superstars in your team or business.

#business #motivating #entrepreneur https://t.co/gJsEKmC5WA

[Stuart Cook @stuartcook]

Proud to share this article today about Fitstop’s growth and successful completion of a capital raise this year.

#proud #capitalraise #growth #Fitness https://t.co/Mvi2AUqHEo

[Stuart Cook @stuartcook]

“Doubt kills more dreams than failure ever will” wise words by @KavitaFresh #WeAreNexus

[Stuart Cook @stuartcook]

So excited to see what Formula E Holdings is up to next - a visionary new concept to bring awareness about the devastation on this planet and drive positive change - https://t.co/BuL9L3PdQA #planet #racing #visionary https://t.co/v0BAQu3dPn

[Stuart Cook @stuartcook]

As a Board Director of @ForPurposeCo., the innovation arm of OzHarvest, we are thrilled to reveal that #JuiceForGood is officially open for business. An innovative Australian-first fresh OJ vending machine that uses imperfect and b…https://t.co/fOLsB6Azh6 https://t.co/O18b4pu6X8

[Stuart Cook @stuartcook]

Another earthquake felt just now

[Stuart Cook @stuartcook]

Feeling for the people of Lombok and Bali - peak tourist season and I’ve been here 10 days and we’ve had 2 earthquakes and rain each day