Five-star offensive tackle Felix Ojo, ranked No. 20 in the 2026 ESPN 300, has committed to Texas Tech after signing a rumored fully guaranteed, three-year, $5.1 million revenue share agreement — one of the largest known deals since the recent federal settlement allowing schools to directly compensate athletes.
Ojo, a 6’7”, 285-pound prospect from Mansfield, Texas, chose the Red Raiders over Florida, Michigan, Ohio State, and Texas. He becomes the highest-ranked recruit in program history.
This isn’t just a recruiting win — it’s a signal that the game has changed. Schools with the infrastructure to deliver transparency, support, and guaranteed value are going to separate themselves fast.
The era of NIL guesswork is ending. Welcome to the revenue-share era.
#NIL #CollegeFootball #AthleteMarketing #TexasTech #SportsBiz #StudentAthleteScore
@FSUAthletics is using Student Athlete Score to power athlete brand growth, social benchmarking, and audience insights across 21 sports and 550+ athletes. This is what athlete marketing intelligence looks like. #NIL#FSU
We’re excited to collaborate with @IMGAcademy on exploring new tools and educational resources designed to support student-athlete development.
Through this collaboration, a select group of IMG Academy student-athletes and staff will have the opportunity to engage with Student Athlete Score’s platform and learn more about areas including digital presence, personal brand development, and the evolving landscape surrounding NIL and the business of sports.
The collaboration will also help evaluate how data and educational tools may support future learning opportunities for student-athletes in a responsible and meaningful way.
IMG Academy has long been focused on evolving how it supports student-athlete growth both on and off the field, including positioning itself as the nation’s leading school for NIL education and preparation, and we’re excited to explore what’s possible together.
High school NIL is going to create a massive business opportunity no one is talking about 👀
Financial education.
@WSJ profiled the next crop of NIL millionaires spending $80,000 on prom.
They rent nice cars, buy designer clothes, and even hire event planners.
And honestly? Good for them.
But as NIL money reaches younger athletes the predatory side will trickle down with it.
That’s where platforms like @studentathscore, @AdvanceNIL, and more have a real chance to add value.
And it could be just by teaching the basics early.
Show a 16-year-old what happens if they put $10,000 into an index fund today and leave it alone for 30 years.
That one visual could change how an athlete thinks about money forever.
Financial literacy is a huge product opportunity for the next wave of NIL platforms.
#youthsports
Proud to welcome @RutgersU Athletics to Student Athlete Score through our new partnership with @ScarletAssets Management Company (SAMCO).
Rutgers is one of the most recognizable brands in college sports and now one of the most forward-thinking when it comes to athlete marketing and brand alignment. Through this partnership, SAMCO and Rutgers will leverage Student Athlete Score to support athlete growth, brand partnerships, performance benchmarking, and audience insights across the athletic department.
This collaboration is built on a shared belief in winning on and off the field. Empowering athletes with tools to grow their brands. Connecting companies with the right voices. Using data to drive smarter decisions.
#Rutgers #BigTen #SportsTech #AthleteMarketing #NIL #StudentAthleteScore #SAMCO
We built Student Athlete Score to give programs and athletes a competitive edge in marketing, brand growth, and monetization.
One of the biggest surprises has been how quickly it is becoming a recruiting tool.
Coaches and Athletic Department staff are showing recruits exactly what is possible inside their program using real data, real growth, and real proof of impact. When a recruit can visualize their future, the conversation changes.
Our platform is helping staffs win those conversations. Excited to see this continue to evolve.
@12thMan just launched Aggie NIL, one of the most forward-thinking approaches to athlete empowerment and NIL in the country.
We’re proud to be named as a technology vendor supporting @PlayflySports , helping deliver real-time insights into athlete brand value, audience engagement, and partnership opportunities.
Big news out of College Station.
Texas A&M Athletics just announced Aggie NIL, a comprehensive new initiative built to lead in the next era of Name, Image & Likeness.
We’re proud to be listed as one of the technology vendors supporting Playfly Max, helping provide real-time insights into athlete brand value, audience engagement, and partnership opportunities.
It’s incredible to see programs of this caliber investing in data, infrastructure, and innovation to empower student-athletes. https://t.co/2UN529DWFi
We’re proud to announce our new partnership with Fairfield University!
Through this collaboration, Fairfield student-athletes will gain access to Student Athlete Score’s Athlete Marketing Intelligence platform — unlocking real-time insights into their marketing value, maximizing opportunities, and navigating the evolving NIL landscape.
We’re excited to welcome Women’s Sports Xccelerator @sweat_marketing to the Student Athlete Score family.
Through this partnership, Women’s Sports Xccelerator will leverage our Athlete Marketing Intelligence platform to empower female athletes with real-time data, NIL insights, and tools to grow their personal brands and connect directly with partners who align with their values.
https://t.co/LAkMmJqGCt
We’re excited to welcome @EveryTrueTiger Brands, LLC. to the Student Athlete Score family.
Through this partnership, Every True Tiger Brands, LLC will leverage our Athlete Marketing
Intelligence platform with Mizzou Athletics Student-Athletes to:
✅ Identify new NIL opportunities
✅ Maximize brand partnerships
✅ Drive sustainable growth with real-time social analytics, brand insights, and benchmarking
tools
As NIL continues to grow in scale and complexity, forward-thinking organizations like Every
True Tiger are investing in technology that gives them an edge. We’re proud to provide the data,
insights, and strategy to help them achieve long-term success.
Stay tuned for more as we help the Tigers take their NIL strategy to the next level.
hashtag#NIL hashtag#AthleteMarketing hashtag#EveryTrueTiger hashtag#SportsBusiness hashtag#RevenueGrowth
hashtag#AthleteData hashtag#SportsTech hashtag#StudentAthleteScore
We’re excited to welcome Michigan State Athletics to the Student Athlete Score family.
Through this partnership, Michigan State will leverage our Athlete Marketing Intelligence platform to:
✅ Identify new NIL opportunities
✅ Maximize brand partnerships
✅ Drive sustainable growth with real-time social analytics, brand insights, and benchmarking tools
As NIL continues to grow in scale and complexity, forward-thinking organizations like Michigan State are investing in technology that gives them an edge. We’re proud to provide the data, insights, and strategy to help them achieve long-term success.
Stay tuned for more as we help the Spartans take their NIL strategy to the next level. 💚🤍
hashtag#NIL hashtag#AthleteMarketing hashtag#MichiganState hashtag#SportsBusiness hashtag#RevenueGrowth hashtag#AthleteData hashtag#SportsTech hashtag#StudentAthleteScore
We’re excited to share that Student Athlete Score is partnering with @WeckMethod , the performance training brand known for innovation in movement and human optimization.
Athlete data. Refined.
We've redesigned the Athlete Profile Ul to make insights faster, clearer, and more actionable than ever. From simplified overviews to brand, quality, and content deep dives, every tab is built to help you see what matters most.
These updates are powered by partner feedback, and we're just getting started.
Read the full breakdown of what's new https://t.co/2ON4HGYSIq
New Feature Alert: Smart Filtering powered by AI
Finding the right athletes just got a whole lot easier.
Instead of manually clicking through filters, you can now just type what you want and get results instantly.
#athletemarketing#NIL
We’re excited to announce our partnership @AuburnU bringing Athlete Marketing Intelligence to one of the most storied programs in college sports.
With Student Athlete Score, Auburn Athletics Department is equipping its teams with cutting-edge tools to:
✅ Measure NIL impact with real-time data
✅ Unlock new commercial opportunities
✅ Support athletes with smarter marketing insights
We’re proud to partner with Auburn as they continue to innovate and lead in the NIL era.