Paul ᵀᴵᵀᴸᴱ

Functional by Design. Beautiful by Default - Studio Title. Branding and Experience Design. By Paul Heath, Creative Director (curious Welshman in Oz).

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

A visual identity which speaks to internal culture is often under appreciated.

You know its failed when employees feel like they belong to the brand, rather than the brand belonging to them.

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@NoLieWithBTC Let's not give him all the credit. Putin's spy cheif with the Freudian slip of "I approve the regions into the Russian Federation" while 'discussing' their independence. Fumbling from step 2 to step 5 of the plan was the most transparent thing to ever come out of the Kremlin

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@thegoodgodabove Lay off man, we're trying our best to be, ok!???

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@CreativeReview What's the opposite of clickbait? Coz this headline is exactly that

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@DanielAndrewsMP Can we address the fact that finding a 2nd vacc appointment in Melbourne is literally impossible right now?

[Bruce @generalbruce10]

Chapel Street - Victoria. #earthquake

[VICSES News @vicsesnews]

A magnitude 6.0 #Earthquake has occurred with an epicentre near Mansfield in Victoria. Widespread felt reports. If you have building damage or require SES assistance, phone 132500 and please be patient as lines may be busy.

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@CreativeReview ...Didn't the industry realise this like 10 years ago?

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@vanschneider Not a fan of non-tactile interfacee where multitasking/rapid locating is often necessary.

Obviously digital interfaces have huge benefits over analogue, but I'd love to see something like the Microsoft Surface Dial. A collection of movable buttons/dials would be amazing UX.

[Design Week @Design_Week]

Check out some of the most inspiring design projects from the past month: https://t.co/4k5iX2Mrsd

[Keep Calm and 아리랑 @Almahera]

The colours in this apartment… 😍

A Psychedelic Edinburgh Apartment That’s a Dreamy Kaleidoscope of Color https://t.co/5pAh0jzXCT via @designmilk

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@briancollins1 The request for unpaid spec work is the biggest and brightest red flag possible. Change my mind.

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@michaelbierut Why do people here keep calling it a slogan? It's a logo since it has defined visual characteristics (shape/typeface/color).

The fact some 'designers' don't get it actually makes it less surprising that the average person doesn't either.

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@somefinetweets This. I'm so exhausted at the misplaced hubris in the industry. Why do designers keep critiquing logos out of context??

I get it when MOPs do it. But we KNOW logos are rarely ever isolated from the visual identity.

Do food critics review a cafes interior but not food? Fk no.

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@vanschneider I got a better one for you:
Context Designer

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@theChrisDo We gonna be getting some Do downunder? 🇦🇺

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@theChrisDo Being outside America without a horse in this race, I can confidently it's the best TV show of the year. Congratulations btw! Trump's fired.

[Brian Collins @briancollins1]

Thank you, Zak. Glad you liked it.
Medium was insanely good to work with. You also can check out our case study of the evolved Medium at https://t.co/eGDc0ZAqFC.
It went up this afternoon.

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

@theChrisDo I moved to Australia from UK, 7 years ago.

Quality of life is much better her (Melbourne)

[Brian Collins @briancollins1]

I’m over “examining” and fuzzy designspeak that surrounds such sentiments. People either commit to a simple ethical practice like paying people fairly for work or they don’t.
In the end there are only 2 kinds of people:
- People who do what they say
- People who are full of shit

[Paul ᵀᴵᵀᴸᴱ @studiotitle]

We've lost a Titan of design. Sad day. https://t.co/Lgmn725D9L