StudioXAG

We create bold spaces that tell big stories
Strategy | Concept | Design | Build
✖️
Certified B Corporation®
London + Amsterdam

[StudioXAG @studioxag]

The world of brand experience is shifting fast. Are you ready?

Our latest Futureproof Report: New Cultural Horizons is out now. Download the report now for a deep dive into the boldest shifts shaping the future: https://t.co/OczGATIeyy

[StudioXAG @studioxag]

How do you spotlight an iconic design detail and translate it across a global window campaign? For @rimowa, it all started with the grooves: https://t.co/bCfRpnakbu

[StudioXAG @studioxag]

Our spellbinding collaboration with @LibertyLondon has been nominated for 2 WindowsWear Awards!

We're delighted to be shortlisted in the Best Holiday Window and Best Use of Light categories.

It's a public vote! Cast your vote here: https://t.co/vBBpZw3zj8

[StudioXAG @studioxag]

Play to win.

With the gaming market set to hit 3 billion users, brands are transforming retail into futuristic playgrounds to captivate digital-first audiences.

Discover how gaming is reshaping experiences in The X Press. Get your copy here: https://t.co/ccCSNazafL

[StudioXAG @studioxag]

Find your quiet.

In a chaotic world, consumers are turning to meditative moments and silent spaces to recharge. Brands are following suit with serene, reflective experiences.

Unpack this silent revolution in The X Press. Download your copy today: https://t.co/dczmtXnhDK

[StudioXAG @studioxag]

Cut, paste, create.

From self-expression to co-creation, new generations are remixing identity—and brands are stepping up to join them.

Read about the era of curated creativity in The X Press. Download your copy here: https://t.co/ZTJomgvr5Y

[StudioXAG @studioxag]

Think small, dream big.

Pop-up culture is going miniature, embracing hyper-local and transportable concepts that make an outsized impact.

Discover how brands are shrinking spaces while expanding possibilities in The X Press. Get your copy now: https://t.co/l1LIXXBoZ8

[StudioXAG @studioxag]

Fragrance meets innovation.

Scent is transforming into a powerful sensory tool with the potential to shape spaces of the future. Brands are getting creative with innovations that go beyond the product.

Read our latest article in The X Press: https://t.co/TXUkpeP1xF

[StudioXAG @studioxag]

Read all about it! 🗞️

Our studios and workshop are abuzz with big stories and bold ideas as The X Press sparks inspiration across the team.

Get your copy here: https://t.co/ZZJDtES6Gx

[StudioXAG @studioxag]

Introducing The X Press!

Packed with insights, ideas, and inspiration that will shape brand experience in 2025 and beyond. Consider it your go-to guide for kicking off the year with fresh perspectives and bold ambitions.

Get your copy today: https://t.co/ASiOij774J

[StudioXAG @studioxag]

How comfortable can running feel? For the @adidas Supernova launch, our team created a toolkit to answer that question. From immersive Comfort Pods to digital Shoe Finders, our guidelines ensure every touchpoint captivates, educates and intrigues: https://t.co/FZAPkCDSdl

[StudioXAG @studioxag]

We're stepping into 2025 with a new launch for the ever-popular @Coach Pillow Tabby. Supersized, 3D-printed renderings of the bag spotlight their smooth, squeezable suppleness.

Head down to Coach's Tabby Shop at Selfridges Trafford, Manchester to check them out.

[StudioXAG @studioxag]

Feeling the festive reds this season, we take a look back at some of our favourites, from diptyque to Christian Louboutin ❤️🎅

[StudioXAG @studioxag]

Bows, bows and more bows for the festive season over the years 🎀

Which is your favourite? Comment below 👇

[StudioXAG @studioxag]

Merry Christmas to all those who celebrate! Here are some of our favourite Christmas tree moments over the years 🎄👀

[StudioXAG @studioxag]

Are you ready for a break? We are. 2024 has been BIG!

As we wind down for a moment of pause, we're excited for what’s to come in the new year, with a new era just over the horizon.

Wishing you all a joyful holiday break,
Gemma, Xavier & the StudioXAG team

[StudioXAG @studioxag]

Rated in the top five live experiences of the year by Campaign, our design for IKEA's Hus of FRAKTA envelops visitors in a blue checkerboard, pairing the brand's iconic blue with high fashion finishes.

Discover the project here: https://t.co/QsWMggA1H7

[StudioXAG @studioxag]

2024 has been a big year for us 🚀

Explore what we've been up to this year in our 2024 wrap up: https://t.co/P4g6zc4BQP

[StudioXAG @studioxag]

Drawing from our team’s strategic expertise, we combined digital experiences with tactile interiors to create a space that physically embodied Napapijri to launch the brand in the UK.

🔍 Ready to tap into creative strategy that cuts through? https://t.co/F4hnJeQKHA

[StudioXAG @studioxag]

Celebrating 15 years of StudioXAG in style, our new studio made for the perfect event space to dance the night away, complete with brass band and, of course, a giant shiny X ✨🪩

Take a peak inside the party here: https://t.co/2N4kSdvgzI

#15YearsofXAG