The NCAA has discontinued its March Madness Twitter account, turning it into @MarchMadnessMBB.
@NCAAWBB has been changed to @MarchMadnessWBB.
This year, the Women’s CBB tournament will use March Madness branding for the first time.
(h/t @bachscore)
Cal Athletics and FTX have announced the first-ever collegiate crypto naming rights sponsorship:
FTX Field at California Memorial Stadium 🏟
Through the 10-year $17.5 million deal, FTX will pay Learfield in 100% crypto, which will then make annual payments to Cal in cash.