Modest Women's Fashion Brand πΏ | Elegant, faith-forward clothing for every occasion | Shop looks that feel as good as they look | DM for inquiries| #StyleByZAM
Why I have decided to offer personal styling services and why you might want them? A threadπ§΅
As a young woman I've always dressed differently and loved exploring bold styles. It was quite hard for me to find clothing that was feminine, elegant, of good quality and to my liking
In February 2021, Jane Helman was laid off, home alone in Canada during a freezing winter, working under a blanket when it knocked over her coffee.
She searched for something more practical β a blanket that looked professional on video calls β found nothing she liked and made one herself using a sewing machine she'd gotten at 12 and never opened.
A stranger asked to buy ten for his employees. A TikTok went viral. Uncommon Goods came calling.
Jane took a job at Shopify to learn ecommerce while developing the product, spent eight months finding a women-owned manufacturer and bootstrapped everything from her own savings.
She quit Shopify in 2023 to go full time. WarmΓΌr spent its first few years reaching $150,000 in revenue, then relaunched with a new design in 2025 and generated $200,000 in just six months.
It's now in Uncommon Goods, Walmart, Amazon and Staples Canada β with Oscar nominee gift bags and an Australian expansion in the works β and on track for $1 million in 2026.
Her advice: don't look at the big scary goal. Focus on the first thing first and the next thing next. Business will guide you into growth.
Ready to just start? https://t.co/m5Pj0Yt9vZ
Follow us @StyleByZAM and turn on notifications π Something BIG is coming for the modest fashion community πΈ Don't miss it β share this with someone who needs to see it! #StyleByZAM#ComingSoon#ModestFashion
Fashion is not just about what you wear β it's about HOW it makes you feel. Style by ZAM is here to make you feel powerful, beautiful, and unapologetically YOU π« #StyleByZAM#EmpoweredWoman#ModestFashion
Elegant. Modest. Timeless. πΈ The Style by ZAM aesthetic in three words. Our pieces are designed for the woman who refuses to choose between her values and her style. #StyleByZAM#ModestWear#ElegantFashion
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π Retweet if modest fashion makes you feel MORE confident, not less! Let's break the stereotypes together πͺ #StyleByZAM#ModestFashion#RepresentationMatters
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A brand is not just a logo β it's a PROMISE. Our promise at Style by ZAM: quality you can feel, designs you'll love, and values we share πΈ #StyleByZAM#BrandValues
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Modest dressing for summer doesn't mean suffering in the heat βοΈ Breathable linens, loose silhouettes, and light colours are your best friends. Style by ZAM has you covered β literally π #SummerModest
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God will not question you about outcomes, but He will question you about your intentions.
He will not hold you to account on the basis of your success, but He will question you about your sincerity.
He will not ask what you achieved, but He will ask you how sincerely you tried.
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We want to know β what is the BIGGEST challenge you face when shopping for modest wear? π Help us understand so we can build better for you! π #StyleByZAM#ModestFashion
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To the woman who has ever been told her modest style is 'too boring' β your elegance is timeless. Trends fade. Class is forever π #StyleByZAM#TimelessElegance
The modest fashion gap in the market is REAL. Finding chic, affordable, quality pieces is a challenge we face every day β and Style by ZAM is the solution πΌ #StyleByZAM#ModestWear
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Trend alert πΏ Monochromatic modest looks are having a MOMENT β and we are obsessed. One colour, head to toe, in the most elegant way. Would you wear this? #ModestOOTD#StyleByZAM
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Tag a woman who rocks modest fashion effortlessly ππΈ Let's celebrate the women who inspire us daily! #StyleByZAM#ModestCommunity#WomenSupportingWomen
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