YouTube's reused content policy is getting creators demonetized left and right.
Here's a one-page cheat sheet to make sure it doesn't happen to you:
(Save this for the next time you hit upload)
If all your YouTube channels are clearly linked, you're one strike away from losing everything. But that ends now.
Everyone's timeline is full of terminations right now. Creators waking up to 5 emails from YouTube --> entire empire gone.
Here's what happens: one channel violates a guideline, YouTube investigates, they find your other channels, and boom --> chain termination. Even if those channels never broke a single rule themselves.
But getting one channel terminated doesn't have to mean all your other channels go down with it. That is, if you have the right setup in place.
Here's what we recommend:
1) One static - and dedicated - zero fraud residential proxy per channel.
2) Use an anti-detect browser like AdsPower or MultiLogin. That way each channel has its own unique fingerprint.
3) Separate phone numbers and gmails for each channel. If you're using the same ones across accounts, that's a clear link YouTube can EASILY see.
4) Set up multiple AdSense accounts. If all your channels run on one AdSense, you're playing with fire. LLCs or UK LLPs are quick ways to get more.
This makes you way harder to chain-terminate.
Got an inauthentic hit on my personal adsense, damn
It's ok, I didn't expect it to survive
Now my 3rd channel is most likely gonna get hit too, it's on same adsense
I think it's over for "low effort" AI stories / sleep channels UNLESS you have some magic CMS (most of us don't)
THIS IS ACTUALLY A GOOD THING, because quality of videos on YT will be forced to improve
I'm grateful I did make $15k while it lasted, now it's time to invest into better channels
I'm going to focus on higher quality channels, still AI driven but:
- focus on less repetition and more carefully selected topics with less overlap
- shorter videos < 60 mins
- better researched scripts with LESS repetition
- human touches like channel trailer, basic text elements and video editing in videos, not just "this was 100% automated" / low effort vibes
There's still many niches that can be done with AI like animations, documentaries, explainer niches
Goal is still to automate everything with software and make it look human, work in progress
Starting 3 new channels in non-stories/non-sleep niches
Just my opinion
Good luck to all ;)
Sometimes, you look at your coworkers and realise that they’ve genuinely settled for this life, and you need to lock-in extra mad to escape before you become like them.
🚨Important reminder: The YouTube algorithm actually changed, for the worse. (+Data)
I’ve addressed this last year already and because we haven’t seen it being addressed, I thought it’d be a good idea to remind everyone of what happened last year.
Before I begin, a direct note to all my friends at YouTube, I truly respect what you’ve been doing in the past year, and I know you’ll take this problem seriously, but urgency is key when creators are hurting.
Let’s begin.
Last year, creators of all sizes started noticing a significant change in the overall performance of their channels. Usually this is related to the overall behavior of audiences, however, this one felt different. It wasn’t just one or two channels, it was every single channel I was working on (and more). These are channels that pull 100 million to 1 billion views per month at times.
At first, I was like: alright, let’s find out where we’re going wrong. Maybe we’re missing something. However, after weeks and months, no answers were found. This is very frustrating, not only for myself but also for the creators who are relying on these answers to maintain their channel, business and livelihood.
But that’s when we made a breakthrough, a way of looking at data that we had missed.
You see, this entire time we were analyzing the channel as a whole, new and old videos combined. However, we weren’t focused on isolating older content, specifically content with a publish date older than one month.
That’s where, for the first time, we noticed something unusual. We saw a complete crash in short form views on content older than one month. (see image)
What we found was that somewhere in the middle of September last year, YouTube had pushed a significant change in their short form algorithm which impacted nearly every short form creator across the platform. Why is this a problem? Because it affects every creator we all care about. It didn’t matter if you were a smaller creator or one of the top ten creators, we haven’t found many people who were spared. I’ll leave a brief explanation at the bottom so you can check your own channel.
And these weren’t just entertainment or educational creators, it was both.
What we found is that YouTube seems to have implemented a change that strongly prioritizes content uploaded in the last month, roughly 28 to 30 days, we’re still unsure.
But what impact does this have, and why do I believe this is something that should be brought to light?
The first impact is that we’re seeing a shift away from quality to quantity. Often, creators live off the revenue generated, not just Adsense, from these bigger content pieces. A strong portion of this revenue comes from their back catalog, meaning older content. With this change, you’re increasing the importance of high volume uploads in the first 30 days.
What do I believe is happening, and why is this change going through?
I believe there are two reasons why YouTube is pushing this change.
First, to hit certain targets with Shorts. Plain simple, I don’t believe this is a “what’s best for the creator” type of play, it feels more like a “we want to compete with TikTok” type of play. Not unreasonable, even if the creator gets hurt by it short term. I’m just trying to think from a corporate point of view.
The second reason, which I believe to be the actual leading reason, is a push for recency, freshness or novelty, whichever term they would choose to use. But if this is the reason, there’s a massive overcorrection happening. Some content needs that freshness: news, streaming highlights, medical information. However, this isn’t true for all types of content. Some content from years ago is just as good today.
We have noticed that certain top content pieces, individual videos, still get a significant amount of views, so it looks more like prioritization than anything else.
Regardless, while in private I find it fun to refer to this situation as “the flattening”, in reality this is a very concerning moment where simple ideas turn into a massive hit toward the creator economy. And this is just the tip of the iceberg of changes that have been affecting people.
It’s important that changes on the platform aren’t just focused on the consumer, but the preservation of a healthy creator economy that allows creators to grow their business, teams, and create better content. Without a focus on both the creator and the consumer, you’ll quickly run into an issue of low quality slop that makes people want to go elsewhere.
If there’s any call to action here for you, whether you’re a creator or a viewer, I strongly encourage you to leave your thoughts here to encourage YouTube to rethink this decision, or at least optimize it so that it’s also regarding the importance of keeping a healthy creator economy. Share your thoughts, and even data from your own channel, because this will be seen by people who have the power to make change.
Disclaimer: I’ve left out some sensitive information. However, if you want to check this for yourself, go to Analytics, click on Advanced Mode, filter by Content Type (Shorts), filter by Publish Date (for example any short published from Jan 2025 to Jun 2025), set the data to Last 365 Days and take a look at the change happening around September last year. I think you can imagine why it took so long for us to find out where the issue began.
Everyone is lying to you
YouTube is not against ai videos
These headlines capture a lot of attention, but I did some digging.
I’ve spoken to many higher ups at YouTube, like a bunch of them.
I would say at least 15 YouTube employees
I asked them the exact same thing, is YouTube against ai videos?
All of them said the same thing. YouTube is not against ai videos.
So I asked them about monetization. And all of them said the exact same thing. You can monetize ai content. YouTube won’t demonetize ai content.
So what is happening? Why does it look like YouTube is banning all these ai channels and demonetizing a bunch of them?
Well it’s because they simply violate YouTube’s terms of service.
Most of these channels spam uploads, upload low quality content or recycle content. THIS IS AGAINST YOUTUBES RULES!
But this isn’t just for ai content. It’s for any type of content. It’s just that a lot of ai creators are breaking these rules.
I told YouTube about this, I told them that they should probably specify why they terminate or demonetize content in more detail.
So yes, you can post and monetize ai content on YouTube. None of my ai channels have been terminated. All of them are monetized.
I hope that clears things up next time you read one of these ill researched news articles.