When should you submit your song, before or after release? 🤔 There’s no one-size-fits-all answer – but there is a smart way to think about it. Here’s what actually works:
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🔹 After release: Still valid, especially if the song is resonating. Use positive feedback to refine your next batch of submissions or even run a playlist-focused ad campaign to extend the life of the track.
🔹 At release: Great for capitalizing on energy and momentum. Just avoid Fridays – weekends and early weekdays tend to get more attention from curators.
🔹 Before release: Send to 1-3 small batches of curators about 2–3 weeks ahead. It helps line up shares for release day and gives you early feedback. Use a private link (SoundCloud, YouTube, or a file upload), and don’t forget to include your release date.
✨Our Link landing pages got a REDESIGN ✨
Useful info: All newly created Links now use the new look by default. Older Links will stay on the classic version until you switch. To enable the new design, head to your Link's Ads tab, open the Preview page, and toggle it ON ☑️
From hearting curators you want to come back to, to adding notes, filtering by engagement, genre match (once you set your genre), similar artist(s), country, price & more… it's a great way to get to know your options & the platform itself better. So check in from time to time 😘
💡 https://t.co/5G0CUREaOo = a super helpful resource for your research and filtering ☝️
No joke – have you ever taken a closer look at this part of SubmitHub? You can prep a lot here that future-you will thank you for. 🧵👇
One last tip: after uploading your YouTube link as the source, re-upload your cover art. That way, curators will first see your artwork and then the video when they hit play (otherwise, they'll see the video thumbnail) 🙌
Curation AND music marketing isn’t just about the music – it’s often also about presentation 💡
When a curator opens your track, that 1st impression can make a difference. That’s why artwork is important – and you can take it a step further by using a YouTube link as source 🧵👇
A video can be easier to connect with, more engaging, and often more memorable – and it gives bloggers more to work with (if you're submitting to blogs).
☝️ You don’t need to make the video public (if it’s unreleased) – Unlisted YT videos work fine. Just don’t set it to Private.
If you’ve got a cool music/lyric video, showing it right up front – without extra steps like mentioning it in the quick pitch and hoping they’ll find it – helps the curator instantly step into your world. It pops up right in their queue, making the experience more immersive.
Quick heads-up: if you’re sending the same track over & over, it can backfire. If a curator wanted to keep it long-term, they would have. Constant resubs can feel like pressure. Resubmitting isn’t wrong, and it may be worth it, but be thoughtful about how and when you do it ♻️
Ever thought about sending the same song to a curator more than once? 🎯🤔
Sometimes, #resubmitting totally makes sense – maybe your track expired, or maybe it had a great run on their list and you’re wondering if lightning could strike twice ⚡ So... should you go for it?
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If it feels like a natural fit or you’re hoping for feedback you didn’t get, go for it – just mention why you’re resubmitting in your pitch. Still, treat it like a fresh sub. Curators can change their playlists, tastes, and preferences, so it may or may not be a fit (again).
Whether it’s a press and playlist push, promoted social content, a music video (you can even include a link to the unlisted video if it’s ready), a tour, or anything else worth sharing, DO IT! Even mentioning your promo budget (if you have one) can help show you’re serious.
A small but potentially impactful tip for you ahead 💡 When you pitch your song in Spotify for Artists, don’t forget to mention your promo plans 📣 Let the editors know how you’re planning to support the release.
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All these local features and successes can then be used in your EPKs or editorial pitches. Spotify editors, in particular, want to hear about you creating some buzz, so don't forget to mention it when pitching your next song. Songs from rising artists are featured more often ✨
Ever thought about promoting yourself locally? 🏘️🏙️🏔️🏝️
There are several local-oriented tactics you can use that might be more rewarding in the long term than immediately targeting the entire world. Consider these options:
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🎧 Research and mention local editorials in your Spotify for Artists pitch. If you find local playlists that fit your music, mention why you think your song would be a good match – the chances of getting on a smaller, local playlist are much, MUCH higher than a huge global one.