substance151

Tweets from the edge of #branding: #strategy, #design, #digital, #CX, #EX & #marketing for #B2B #professionalservices & #nonprofits; #brandingagency

[substance151 @substance151]

Missed our last email? Join your peers for early access to branding and marketing trends, tools and practical insights delivered straight to your inbox: https://t.co/PkLI4tuWLo.

#SMPS #AECmarketing #ProfessionalServicesMarketing #CMO #Branding

[substance151 @substance151]

Join our principal @idacheinman for this timely webinar packed with strategies, tips and actionable insights for conducting customer research.

#SMPS #AECmarketing

[SMPS South Florida @smpsflorida]

Your brand is shaped by customer experience—and in a noisy market, real client insight sets firms apart. Join us and Ida Cheinman (Substance151) to learn how research, personas & AI power smarter A/E/C marketing + BD. Register now 👉 https://t.co/DCpf4uxYtX

#SMPS #AECMarketing

[Ida Cheinman @idacheinman]

So proud of the @TreanorDesign and @substance151 teams for the transformative work we've done (and shiny awards never hurt!).
https://t.co/aQDUEnhdVe

[substance151 @substance151]

Our #WebRedesign project for an #AEC firm @TreanorDesign won @w3awards (gold) for creative excellence. Recognizing the website's audience-centric approach to information architecture and UX, modernized design and improved content presentation.

#AECmarketing #w3awards

[substance151 @substance151]

Our #WebRedesign project for an #AEC client Fuss and O'Neill was recognized by @marcom_awards (gold).

#AECmarketing #AgencyLife #WebDesign #Digital

[substance151 @substance151]

We hope everyone has a sugary-sweet, pumpkin-spiced, scary-delicious day (or a plain scary one, if you prefer!)

[substance151 @substance151]

Throughout her career, @idacheinman has led countless rebrands. She shares insights, best practices, examples and practical tips, focusing on the processes and practices to help you navigate your next rebrand like a pro.

#AECmarketing #AEC #CMO #rebranding

[Ida Cheinman @idacheinman]

Is your firm considering a #rebrand? Register https://t.co/cOZRrNgboY for this @SMPSHQ #AmplifyAEC session to get a #rebranding roadmap. I'll help you better understand the process and give you the tools to navigate it with confidence.

#SMPS #rebrand #AECmarketing

[Ida Cheinman @idacheinman]

Last call for a real-time webinar (you can still register and watch the entire 3-part series on demand)! Go from “creating content” to creating content for business results.

Register on the @SMPSHQ website https://t.co/PDOmEAtXxD.

#AECmarketing #ContentMarketing #SMPS

[Ida Cheinman @idacheinman]

Today is the day! Looking to power up your content marketing program? Register for my @SMPSHQ webinar series “Achieving Return on Content: A New #AEC Blueprint.” Can't make it? Register and watch on demand: https://t.co/PDOmEAtXxD.

#AECmarketing #SMPS

[Ida Cheinman @idacheinman]

Is your firm ready to go from “creating content” to creating content for business results? Join my upcoming @SMPSHQ Webinar series “Achieving Return on Content: A New #AEC Blueprint.”

Register on the #SMPS website https://t.co/PDOmEAtXxD. #AECmarketing

[substance151 @substance151]

Is your #AEC firm ready to go from “creating content” to creating content for business results?

Join @IdaCheinman and @SMPSHQ for this upcoming webinar series. Register: https://t.co/fFzfZZPlrC #SMPS #AECmarketing

[substance151 @substance151]

With so many #AEC firms undertaking complex rebranding projects (often for the first time), you need a roadmap!

Join @IdaCheinman as she takes you through the rebranding process to ensure your next #rebrand is a success.

Register now: https://t.co/pLDdvTjzYa. #SMPS @SMPSHQ

[substance151 @substance151]

From the top questions to ask during #rebrand planning to avoiding the biggest rollout mistakes, @IdaCheinman covers everything you need to know as a marketing leader to strategically guide your firm’s #rebranding project: https://t.co/UDFX5wwnUO.

#SMPS #AECmarketing #AEC

[Ida Cheinman @idacheinman]

Join me and @SMPSNorthTexas to get practical tips and strategic insight for creating flexible and effective marketing plans that today’s fast-changing and highly competitive business environment demands. Register https://t.co/kDhbHc8Pu8.

#AECmarketing #SMPSmarketer #SMPS

[Ida Cheinman @idacheinman]

Rebranding provides a unique opportunity to increase marketing's influence and impact as a strategic business function within #ProfessionalServices / #AEC firms. Learn how: https://t.co/MUoybTiDL6.

#SMPSmarketer #AECmarketing #CMO #rebrand @SMPShq

[substance151 @substance151]

Get ready to start your 2025 #MarketingPlanning right! Join @IdaCheinman and @SMPSNorthTexas for this timely webinar and get tips, tools and practical insights just in time to put them to good use. Register https://t.co/Xl4RtAQWzM.

#AECmarketing #SMPSmarketer #AgileMarketing

[substance151 @substance151]

Want to be known as a strategic marketing leader? From the top questions to ask to the biggest mistakes to avoid, @IdaCheinman’s article covers everything you need to know to lead your #AEC firm through a rebrand https://t.co/UDFX5wwnUO.

#SMPSMarketer #AECmarketing #CMO @SMPShq

[Ida Cheinman @idacheinman]

Learn how to show up as a strategic marketing leader during a #rebrand in my latest @SMPShq #SMPSmarketer article: https://t.co/bpEPVYzjaq.

#AECmarketing #CMO #rebrand #SMPS #AEC

[Allie K. Miller @alliekmiller]

This is your reminder that for people who use AI a *lot*, it is painfully obvious when something is generated with ChatGPT with a basic or low quality prompt.

I’m not knocking folks for using AI.

I’m knocking folks for using it poorly.

[substance151 @substance151]

Looking to stand out as an #AEC marketer? A #rebrand offers a unique opportunity to do just that – but only if you approach it with a strategic mindset. Learn more: https://t.co/53y5NgUjDh @IdaCheinman @SMPShq #SMPSMarketer #AECmarketing #CMO

[SMPS North Texas @SMPSNorthTexas]

Feeling overwhelmed about creating a marketing plan? Let’s turn that fear into excitement! Join SMPS North Texas on August 8, 9:00AM to 10:30AM (online), for Marketing Planning 2025: Flexibility Meets Results. Click to register: https://t.co/mhAovxUtB8
#smpsntx #marketingplan