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I used to write “professional” cold emails.
They got deleted.
Switched to human, short, curiosity-based lines.
Replies doubled.
If you want the shift, DM “PLAN”.
Most people still don’t get modern cold email.
If it’s salesy → dead.
If it’s long → ignored.
If it’s stiff → spammed.
Keep it conversational.
Keep it short.
Keep it human.
Save this.
• The 4-day workweek is just as productive
• Life’s not meant to be a nonstop grind
• Creativity needs space, not pressure
I “work” Fridays… but only on things I love.
Stuff that feels like play.
Like writing this at 10pm on a Friday.
☑ Ask permission before tough questions
☑ Slow down + deeply understand the client
☑ Keep things simple
☑ No objections if discovery is done right
☑ Ask for the close
Still learning. Still levelling up.
#sales#salestraining
My first sales job burnt me out.
Door-to-door. 12 hr days. Nearly killed my love for sales.
Then I found B2B.
“You mean I can sit down AND sell?”
Game changer.
17 years later, I thought I’d learned everything… then a new mentor humbled the hell out of me.
My conversions went from 30% → 75% in 3 months.
Key lessons:
Then follow with:
• A simple chase email
• A re-pitch email w/ a new subject line
The real secret? Understanding the ONE pain your audience feels the most.
#emailmarketing#sales
1️⃣ Subject: 2 words + a variable
2️⃣ Line 1: Personalised industry observation
3️⃣ Line 2: Pain → Solution
4️⃣ Line 3: Case study
5️⃣ Line 4: Soft CTA
6️⃣ Line 5: Sign-off