Alastair Mackenzie | The Best Version of You

⭐Learn from an Award Winning Sales Expert | Entrepreneur | AI Guru
💡 How to Build AI Sales Agents
🎙 Helping You Choose the Right Software for Your Business

[Alastair Mackenzie | The Best Version of You @successwithmac]

I used to think domain warmup fixed everything.

It didn’t.

Mailbox choice + conversational writing did.

Game-changer.

[Alastair Mackenzie | The Best Version of You @successwithmac]

Cold email isn’t copywriting.

It’s believability.

Curiosity beats persuasion.
Every time.

[Alastair Mackenzie | The Best Version of You @successwithmac]

Your cold email fails because you’re still using Google accounts.

Switch to custom SMTPs.
Filter GB inboxes.
Keep emails human.

[Alastair Mackenzie | The Best Version of You @successwithmac]

Big conversion boost:

Call leads within 5 minutes of an “interested” reply.

Changes everything.

[Alastair Mackenzie | The Best Version of You @successwithmac]

Better opens?

Internal-style opener

<100 words

Zero sales language

Most skip this.
Don’t.

[Alastair Mackenzie | The Best Version of You @successwithmac]

Want more replies?

Write your first line like an internal message.

Boosts opens.
Boosts curiosity.
Cuts spam signals.

[Alastair Mackenzie | The Best Version of You @successwithmac]

Stop emailing Google Business inboxes.

50%+ are going to spam after the update.

Filter them out.
Use custom SMTPs.
Keep it conversational.

[Alastair Mackenzie | The Best Version of You @successwithmac]

I used to write “professional” cold emails.

They got deleted.

Switched to human, short, curiosity-based lines.

Replies doubled.

If you want the shift, DM “PLAN”.

[Alastair Mackenzie | The Best Version of You @successwithmac]

Most people still don’t get modern cold email.

If it’s salesy → dead.
If it’s long → ignored.
If it’s stiff → spammed.

Keep it conversational.
Keep it short.
Keep it human.

Save this.

[Alastair Mackenzie | The Best Version of You @successwithmac]

If you’re grinding Monday–Friday… keep Friday for YOU.
Learn. Think. Reset. Create.

#dontworkfridays

[Alastair Mackenzie | The Best Version of You @successwithmac]

I genuinely think working Fridays should be illegal 😂

Here’s why:

[Alastair Mackenzie | The Best Version of You @successwithmac]

• The 4-day workweek is just as productive
• Life’s not meant to be a nonstop grind
• Creativity needs space, not pressure

I “work” Fridays… but only on things I love.
Stuff that feels like play.
Like writing this at 10pm on a Friday.

[Alastair Mackenzie | The Best Version of You @successwithmac]

2. Competition can not copy your authenticity

No need to compete, just be true to you, your brand, what you stand for..all else is irrelevant

[Alastair Mackenzie | The Best Version of You @successwithmac]

Authenticity Knows No Competition

This is true for an individual and for an organisation, a brand, a celebrity, an influencer...

It means 2 things

[Alastair Mackenzie | The Best Version of You @successwithmac]

1. You don't need to compare to anyone because You. Are. Unique.

Totally Incomparable

[Alastair Mackenzie | The Best Version of You @successwithmac]

☑ Ask permission before tough questions
☑ Slow down + deeply understand the client
☑ Keep things simple
☑ No objections if discovery is done right
☑ Ask for the close

Still learning. Still levelling up.

#sales #salestraining

[Alastair Mackenzie | The Best Version of You @successwithmac]

My first sales job burnt me out.
Door-to-door. 12 hr days. Nearly killed my love for sales.

Then I found B2B.
“You mean I can sit down AND sell?”
Game changer.

[Alastair Mackenzie | The Best Version of You @successwithmac]

17 years later, I thought I’d learned everything… then a new mentor humbled the hell out of me.

My conversions went from 30% → 75% in 3 months.

Key lessons:

[Alastair Mackenzie | The Best Version of You @successwithmac]

Then follow with:
• A simple chase email
• A re-pitch email w/ a new subject line

The real secret? Understanding the ONE pain your audience feels the most.

#emailmarketing #sales

[Alastair Mackenzie | The Best Version of You @successwithmac]

1083 appointments from one simple email strategy — and it wasn’t written by AI 👀

Here’s the formula:

[Alastair Mackenzie | The Best Version of You @successwithmac]

1️⃣ Subject: 2 words + a variable
2️⃣ Line 1: Personalised industry observation
3️⃣ Line 2: Pain → Solution
4️⃣ Line 3: Case study
5️⃣ Line 4: Soft CTA
6️⃣ Line 5: Sign-off