🚨Anthropic just showed a 24-minute workshop on how to actually do prompts for Claude.
Taught by the people who built it.
Free. No registration. No paywall.
I've seen $300 courses that don't cover what they teach in the first 8 minutes.
Watch it and bookmark it now.
the engineer who built Claude Code just dropped a 28-minute video on how to write prompts that actually work
I've seen $300 courses that don't cover what he shows in the first 10 minutes
CLAUDE.md files, memory shortcuts, parallel sessions, prompting patterns
all in one video and completely free
works whether you're a developer, a beginner, or someone who's been using Claude for months
based on this, I put together 18 things you can copy and use in Claude today
full guide in the article below
STOP wasting Claude tokens.
You don’t need to pay Claude $200/month for your SEO.
$20/month is all you need.
Here's the exact SEO setup I run before touching a single prompt:
1. Pick the right model.
Open Cowork. Select Opus 4.7. Turn on Extended Thinking.
Most people are running SEO prompts on Sonnet or the default model.
Wrong model = surface level output. Every single time.
Opus 4.7 with Extended Thinking doesn't just answer your question.
It thinks through your entire market before responding.
The difference between a $20/month result and a $ 10k / month agency result is often just this one setting.
2. Load your business brain.
Before anything else paste this into Claude:
"Here is everything you need to know about my business:
[name], [website], [location], [services], [target cities], [top 3 competitor URLs].
Use this as context for everything. Never ask me for this again."
Claude stops being generic. Starts being yours.
Most people skip this and spend the next 6 months getting advice that could apply to any business in any city in any industry.
That's not SEO. That's guessing.
3. Set your SEO mission once. Forever.
Go to Settings → Cowork → Edit Global Instructions.
Paste this:
"You are my local SEO strategist with 14 years of experience. Always read my business context before responding.
Always compare my business against my competitors before giving advice. Always prioritise commendations by revenue impact. Never give generic SEO advice that doesn't apply to my specific market and location."
You set this once. It runs every single session.
Your prompts can now be 10 words long and hit harder than a 500 word prompt ever could.
4. Build your competitor file.
Create a document called COMPETITORS.md
Inside list your top 5 competitors with:
- their website URL
- their GBP URL
- their review count and average rating
- the keywords they rank for that you don't
- the categories they have that you're missing
Paste this into Claude before every audit.
Claude now knows exactly who it's competing against.
Every recommendation it makes is built around beating these specific businesses in your specific market.
5. Set your keyword intent filter.
Before running any keyword research tell Claude this:
"Only give me keywords with clear buyer intent. Ignore informational keywords.
Focus only on service + city, emergency + service, and near me combinations. Every keyword you suggest must indicate someone who is ready to call or book today."
This alone eliminates 90% of the wasted SEO effort most businesses do.
6. Before every Claude SEO session check these:
Am I in Cowork not Chat?
Is Opus 4.7 + Extended Thinking on?
Did Claude read my business context?
Is my competitor file loaded?
Is my keyword intent filter set?
Get all five right first. Then run your prompts.
The businesses that do this setup properly are outranking competitors who have been established for years.
The ones that skip it are still getting generic advice and wondering why nothing is moving.
Most people will read this and do nothing.
The ones who set this up today will look back in 90 days and not believe what changed.
Full prompt system in the article below.
Bookmark it.
Give it to Claude.
Right now.
Anthropic's CEO just warned that AI will replace most skilled workers within 12 months.
two types of people right now:
type 1: paying $10k/month to an SEO agency. hasn't touched Claude. hoping nothing changes.
type 2: runs these 20 Claude prompts. outranks everyone. making their first million.
type 1 gets replaced in 12 months.
type 2 does the replacing.
the prompts that make you type 2 are in the article below.
Claude just dropped 13 free AI courses (with certificates).
No $500 course needed.
No “guru” required.
Just real skills, straight from Anthropic.
Here’s the full list:
1. Claude 101
https://t.co/9bQ7NlWwmL
2. AI Fluency: Frameworks & Foundations
https://t.co/2H6Wr4eOWN
3. Introduction to Agent Skills
https://t.co/qozyrdLwyV
4. Building with the Claude API
https://t.co/60bwB2FFQ0
5. Claude Code in Action
https://t.co/88VdISzLIi
6. Introduction to Model Context Protocol
https://t.co/EQrdwEQZdQ
7. MCP: Advanced Topics
https://t.co/3pDv4Bpdgk
8. AI Fluency for Students
https://t.co/nLWu1PbxVa
9. AI Fluency for Educators
https://t.co/kRz3G2gMOp
10. Teaching AI Fluency
https://t.co/8MLctE9O4L
11. AI Fluency for Nonprofits
https://t.co/qGuWQiV5lI
12. Claude with Amazon Bedrock
https://t.co/HCPSbQ72nv
13. Claude with Google Vertex AI
https://t.co/0NKyFoZ1a6
If you go through even half of these, you’ll be ahead of 95% of people using AI.
Most people won’t.
Because they’re still watching random YouTube videos, buying overpriced courses, or “learning AI” without actually building.
Don’t be that person.
Do this instead:
1. Bookmark this post (you’ll come back)
2. Pick 1 course and start today
3. Share it with someone who needs this
👇Comment "Course" for more resources.
Free. Practical. No excuses.
This 2-hour Stanford lecture breaks down how models like ChatGPT and Claude are actually built, clearer than what many people in top AI roles ever get exposed to.
Save this and set aside two hours today. It might end up being the most valuable thing you learn all week.