Well-briefed Execs on 6 figure salaries want #focusgroup respondents on $100 to be innovative on the spot? Don't make me laugh. The role of a focus group is to provide a place where people can talk about *your* topic in *their* own words. #newmr#amsrs#mrx
#MarketResearch has lots of shiny new techniques (implicit, neuro, etc.) but the #focusgroup is still relevant. A great moderator can do wonders to unearth new & compelling insights. #mrx#newmr cc @lennyism@LoveStats https://t.co/N8W2w6DGpO
Along with The Global Smartphone, May 6th 2021 will also see the launch of my book with Pauline Garvey - Ageing with Smartphones in Ireland - When Life Becomes Craft.
Both will be free downloads with UCL Press.
https://t.co/fwHcx7emCh
"The discussion starter therefore could and should be related to the contents that are taught or talked about." I very much agree. This is my approach in focus group discussions. Each participant introduces themselves by way of talking about some facet of a research question.
Listening to the recording of a conference presentation, the speaker (I won't name) said the true test of an insight is 'does your mum get it?'If not, you made it too complicated apparently. I am a mum, perfectly capable of understanding complex things, soon to be ex-customer.
Skills for the future - become a Qualified Professional Researcher. Meet our latest QPRs https://t.co/j9ezIxXWI4 to our latest QPR accredited members Tommy Chau, Dr Uwana Evers, Elizabeth Shu, Samantha Skalak, Jaclyn Thorne and Garrett Tyler-Parker.
The importance of Fundamental qual & quant skills was emphasised by Mark Ritson at our conference yesterday. The Research Society is running Fundamental Qual & Quant LIVE Zoom training 7-10 Sept 2020. Register now for Quant https://t.co/gweFj3YtYi & Qual https://t.co/TeBYzIx3Gi
A Heads Up: I will be speaking about #sensemaking & plant-based foods at the APAC #QUAL360 virtual conference in September. https://t.co/Vj5PjxLEot #mrx
Excited to be presenting a webinar on sensemaking at 4pm tomorrow via The Reasearch Society. Register now to attend and learn (amoungst other things) how to identify the type of project that suits a sensemaking approach https://t.co/gw1b0B8VJS
#mrx#sensemaking@amsrs_au
Tomorrow - join #qualitative leaders like Edward Appleton of @hpyThink, for our "Future of Qualitative Workshop"! Gain Advance Points through presentations, Q&A, and small group discussions - don't miss your chance!https://t.co/b3Utyfki6u
Am honoured to be a rear-guard part of this gig, @herdmeister fronting up on lead vocals. Maybe @SueBellResearch is keyboard and @SiamackSalari on bass? Leaves drums for me ;)
I will be speaking about how we can use our experiences of a confusing and difficult event (you know the one I mean) to change how we interview. It is based on #sensemaking
We are excited to announce a brand new workshop: "The Future of Qualitative"! Join us on May 28 from 9am – Noon CT hear from prominent voices in #qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. https://t.co/b3Utyfki6u
It's interesting to examine how #rituals change and evolve as we navigate isolation for extended periods of time. This article was written by our assistant Heather, detailing how everyday rituals are helping her in these very abnormal times. https://t.co/bcMx2xmXWm #mrx
My latest blogpost has just been posted. I argue that we just have to confront our obsessions with privacy when dealing with Covid-19 if we are going to move forward at this time and decide what really matters to us right now.
https://t.co/reqDY0ZFdB