According to Jung Deokhyun, a K-content critic and one of the Baeksang Arts Awards judges, the award has two key criteria: ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐ and ๐๐๐๐ ๐๐๐๐๐๐.
He says in this video that, of course, the quality and completeness of a work are most important, but it also needs to resonate with the public. He also says that balancing those two things is actually very difficult. One side demands high artistry, while the other requires broad public resonance. Baeksang doesnโt award works that only critics or judges love. That's not their standard.
Baeksang strictly views things from the perspective of the public, and then finds great works within that frame. Itโs at the intersection of these two things, and thatโs no easy task. In fact, it's gotten even harder recently.
In the past, it was easier to identify clear winners. Take Na PD for example, back then, it was clear to everyone that he deserved the award. He created the number one content of the year. It was something everyone could agree on.
You could clearly tell each year who had the most meaningful impact, in drama or in variety shows. Was it the cast that made the show? Or the PD? In dramas, you could see if it was the actor or the writer who really stood out. It used to be more clear-cut.
But now, things are much more complicated. Weโre even starting to consider YouTube content, low-budget productions but with unique and innovative features. So now, judges have intense debates, almost like fights, trying to decide. And the final decisions come out of those heated discussions.
No decision satisfies 100% of the judges anymore; everyone has reservations. Nowadays, thereโs always a bit of compromise. Some judges might feel, โI wanted this one to win,โ or โThis one winning is okay, but something feels off.โ Thatโs common now.
Still, the judges come to an agreementโa consensus is formed, and they move forward. Thatโs the process Baeksang follows now. Jung Deokhyun says, award shows have become more difficultโnot just giving awards, but the shows themselves are harder to organize.
Why?
Because the public is no longer united in one opinion.
Someone might say, โFor me, travel variety shows are the best. Na Youngseokโs variety is my favorite.โ But another person might say, โI completely disagree. Thatโs not my style.โ Preferences are now all split.
In the past, if we chose one winner, people would nod and agree. Now, if one wins, the other side asks, โWhy that one?โ
Thatโs why all award shows are having a hard time.
To address that, Jung Deokhyun says, Baeksang tries to be transparent. There are guidelines and they try to reveal the process. They even release meeting notes and detailed articles afterward (after the award being held) to explain how a work was chosen. For example, theyโll say, โThis work went through fierce competition with another, and finally won through a vote.โ They try to make that process public.
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Filming is sheduled to begin this year
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