hyein at 14 years old was allowed to have a huge influence on newjeans' debut and career and people still wonder why newjeans fought so hard for their original team and mhj. who else has this much influence and freedom as rookies? their og team listened to and trusted the girls
Someone pointed this out, and it's deeply unsettling. I'd like this to be viewed as a disturbing corporate move, rather than as a reflection on any of the artists mentioned.
Remember NewJeans' director, Shin Woo-seok? The director who received a presidential award and declined HYBE's request to work with other groups.
He has since been replaced by Kim Min-jae, who is also a director for I*LIT. Likewise, NewJeans' original stylist, Choi Yumi, later began working with I*LIT after HYBE kicked out the original ADOR's team.
Whether these decisions are viewed individually or together, they show what HYBE's CEO stated, "I want to ruin the brand of NewJeans."
HYBE is actively trying to erase the brand and identity that Minji, Hanni, Danielle, Haerin and Hyein created along with the original ADOR team.
You can tell they are fully being controlled by hybe now. Under old ador their team was great. Now look— they all look sickly skinny for the first time in their careers, are being forced to have veneers four years later, and look sad. This never happened under old ador.
Never forget. This is what their parent company and their own company said:
Lee Jae-sang (HYBE's CEO): "I will ruin the brand of NewJeans."
Lee Do-kyung (the new CEO of ADOR and a HYBE executive): "Ugh. This is so burdensome. We can't do anything right now. We have no plan (for NewJeans)."
They are not safe in this company. They even openly admitted that they have no one to protect them. MHDHH are going to be harassed by adults within the company, I'm just waiting to see how long it'll take for people to realize that.
Soon, you'll see HYBE try to dilute NewJeans' entire identity, which is exactly what their own CEO stated.
The only NewJeans we know is Minji, Hanni, Danielle, Haerin, and Hyein. Anything else is a product of HYBE, not the original vision.
NewJeans is FIVE. Bunnies are here for five of them.
#다섯명이_만든_네번째_여름
#MHDHH_FIVE_4EVER
#민하다해혜_5진스_4에버
#4EVER_WITH_MHDHH
what hybe is doing to newjeans is literally psychological torture. the girls have said several times that they don't feel safe and don't want to be there, and hybe itself has already shown that they doesn't care about newjeans. what saddens me most is seeing people defend it
people who truly care and love the girls are not enjoying anything. they look forced and drained, and their spark is completely gone.
karma will do its job soon or later
If I say Hybe/Ador are lowkey afraid to actually push through with a comeback for the girls because they know it will be compared to their former teams success would I be reaching? Cause we’ve seen how quickly they can throw something together for other groups.
the “mean girl” narrative exists because kpop has normalized the idea that idols should quietly endure mistreatment. when hanni spoke up, people turned her into the problem instead of acknowledging the system that enabled it.
My heart is genuinely aching 😭 get these girls out of that place. Is this the proof you guys needed to see to finally recognise how harmful this place is for them?