Dear Founders,
> Not taking your content seriously is costing you revenue
> You don't need to have particularly revolutionary takes to provide value
> Hooks matter: learn how to write them
> Put time on your calendar to do content and actually show up
> Sometimes the random one-off posts perform the best. Let them rip.
> If your product sucks, it doesn't matter if your content is good
> Share your normal life outside of work. You are human.
> You need to post content that does all 3: attracts talent, drives revenue, and brings in potential investors
> Personally, I think starting a little bit of beef on the timeline can be beneficial, but don't make it your whole personality
A friend of mine is a decent sized political comedy creator (100k+ IG followers)
The crazy thing about how he gets paid is that it’s all “donations”
So he doesn’t have to label his videos as ads
Example: PACs will pay him to create street interview videos asking people about tariffs and how expensive things are getting
He makes a KILLING with these videos
Sadly, Techno-Optimist are going to need to play the same game to change the AI narrative
My subtle flex is that I've never had to do outbound for my agency
And honestly, I haven't even had to scale my own personal brand all that much
Only ever had referrals and word of mouth
Zac (ceozac on IG) made $200k from one gray-hat Instagram growth strategy
After this conversation, it made me wonder what untapped gray-hat growth opportunities are available on X and LI as well
Obviously, it's not something creators should rely on for growth
But
If there is an opportunity, you should take it and act on it while you can
This Bible quote really struck me:
"Even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.", Matthew 20:28
One of the key realizations that changed my life for the better (I got happier, wealthier and more aligned) was realizing that success in life comes not from focusing on yourself, but from focusing on helping others.
It's a very humbling feeling, and one I'm grateful for.
To see in Scripture that same realization exemplified at the highest level was really eye opening...
The very Son of God, not asking for anything, but instead focused on serving others?
How badass.
I hope that I can always have this orientation as one of my foundational values.
It's not always at the forefront, but it's something I aspire to.
Give, Give, Give, and you'll receive tenfold!