i sell on https://t.co/tJHipzFvcx. used to spend 2-3 hrs every monday cross-referencing keyword ranks with my search term report just to set ppc bids.
talking to other brand founders about how they handle this. run sponsored products? dm me. not selling, just comparing notes.
Scaling an e-commerce brand is harder than ever.
The biggest roadblock?
Sloppy creative testing.
Most brands either:
❌ Test randomly
❌ Rely on the same “winning” creative for months
❌ Waste ad spend with no clear learnings
We built a Creative Testing Framework 2.0 that fixes this.
It gives you:
✔ Smarter testing (no wasted budget)
✔ Faster feedback loops
✔ Predictable creative refreshes before fatigue
Want the framework?
RT + Comment “Creative” and I’ll send it
4] Circadian/light/noise pollution & lifestyle: shift work, poor sleep, artificial light at night can worsen mood/anxiety and possibly psychosis vulnerability.
3] Biological/environmental exposures: urban air pollution, infectious exposures, obstetric complications and even season-of-birth effects have been implicated historically and in cohort studies.
Updated thread collating my tweets that deep dives into multiple aspects of scaling digital first consumer brands
Written primarily from first hand experience of growing a brand from 0 to 1000 cr ARR in 8 years in a capital efficient manner
Read & RT if you find it useful 👇