Sumathi Chari

#Integratedcommunication specialist, #PR professional. Former Director and Sr. Partner, PRHUB. Views are personal

[Sumathi Chari @sumathichari]

All skills aside, to be a good #leader, you have got to be a genuine, good human being at the core #Leadership #MondayMotivation

[The Fulcrum Awards @FulcrumAwards]

We have a tie for the winners of #FulcrumAwards Best Dressed Team with 10 or more members. The winners are - Team @PrhubImc & @MSLGROUP_India !

Both teams win 15 passes each (which is 5 per conference), worth INR 1 Lakh to #RTQUORUM, #RTREPRISE & #RTSPECTRA.

[Sumathi Chari @sumathichari]

@airvistara thank you for being thoughtful and kind while women travel alone Shalini at t3 Delhi airport

[Adgully @adgully]

#gullychat:

Gullychat 2023 May Edition ends here!
Thank you everyone for your wonderful support in making this conversation insightful!

@AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @sumathichari @mindtweak123 @udita_scorpio77

#twitterchat #adgully #pr

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Thank you @adgully for this very relevant session and to all fellow participants for the great discussion and insights.
#gullychat #adgully #tweetchat #socialmediabrandingforagencies

[Sumathi Chari @sumathichari]

@Probasibangali @adgully @AsifUpadhye @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Yes, in fact agencies should look at this reverse methodology when it comes to #influencers. To help them connect with agencies and clients we work with!

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 #influencermarketing unlike traditional media begins on #socialmedia! It is the reason an influencer exists, so #agencirs got to map and engage them in their pages and channels before reaching out to them
#gullychat #twitterchat #adgully

[বাঙালি ভদ্রলোক @Probasibangali]

@sumathichari @adgully @AsifUpadhye @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Analysing and understanding trends to create your own conversation is the key

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Regular updates on how the issue is being dealt with once it is public on social, and communicating effectively once an issue has been sorted out and handled is very important
#gullychat #twitterchat #adgully

[Udita Dutta🏳️‍🌈 @udita_scorpio77]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @sumathichari @mindtweak123 1/3 100% actively and from the forefront. Being there for the Media is key even if answering all queries are not possible/feasible. During Crisis receiving media calls is 🔑, this goes a long way in mitigating the impact of the crisis. #GullyChat #TwitterChat #PRProfessionals

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 You have got to choose which ones to respond to and which ones to stay silent or underplay
#gullychat #twitterchat #adgully

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Create an internal #socialmediaplaybook with guidelines on how to respond to a #socialcrisis and create a few standard issues and response statements, more so for #massconsumerbrands
#gullychat #twitterchat #adgully

[Udita Dutta🏳️‍🌈 @udita_scorpio77]

@mindtweak123 @adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @sumathichari Course Correct is something most forget to involve in strategy! Its a very fluid space, the strategy needs to be responsive to such corrections, there is no harm when its done at the right time and studying and gauging perceptions is important.

[Tarunjeet @mindtweak123]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @sumathichari @udita_scorpio77 Goal setting is crucial. Based on that you decide success or failure or course correct of content and strategy.

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Listening to what your clients or #media/ #influencers are saying on #socialmedia also helps #pragencies align their engagement and services better
#adgully #twitterchat #gullychat

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Benchmark with agencies and companies that are doing a good job of their #socialmedia handling. It is a dynamic and evolving space and it is important to see how others are navigating it and responding to learn better
#gullychat #twitterchat #adgully

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Respond to negative comments or issues before they become a #PRcrisis. Act genuinely and responsibly and if required engage the person separately to address the issue
#gullychat #twitterchat #adgully

[Sumathi Chari @sumathichari]

@adgully @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @mindtweak123 @udita_scorpio77 Use the platform to navigate and elevate or correct existing brand perceptions where required. Many a times you start living the #brand you want to be and your #socialmedia content could be one way of manifesting
#gullychat #twitterchat #adgully

[Tarunjeet @mindtweak123]

@Probasibangali @adgully @AsifUpadhye @jagritim @hardaygupta @MktShalini @sumathichari @udita_scorpio77 However, you need to know WHAT you want before you start. The ambiguity in PR measurement is inversely proportional to the specificity of social media. You can get as specific as you want not just in targeted campaigns but also content. Who do you want to talk to ?

[বাঙালি ভদ্রলোক @Probasibangali]

@adgully @AsifUpadhye @jagritim @hardaygupta @MktShalini @sumathichari @mindtweak123 @udita_scorpio77 #SocialMedia Team: You need content to post round the clock, you need relevant content to post round the year & you need a social #media #monitoring team which continuously keep posting, answering, sharing, replying, responding #GullyChat #TwitterChat #PRProfessionals