Build your business to scale.
Fractional Operations & Product Leadership
Growth and Scaling Strategy
Go To Market Strategy
#product#operations#gtm#strategy
Every strategy doc needs a "Not This" list.
Without boundaries, you have a to-do list.
With them, you have an actual decision.
What you're NOT doing is the strategy.
The sign your doc is actually working: it's messy.
Clean margins = nobody's using it.
Beat-up and edited = it's in the workflow.
Stop optimizing for completeness. Optimize for action.
If you can't fit it on one screen, you haven't made the hard choices yet.
Try it: Take your most important strategy doc. Rebuild it in this format. 20 minutes.
I spent years building the wrong kind of documents.
PRDs that went from 5 pages to 26 to 113.
SOPs that no one opened twice.
Strategy decks that needed "refresher meetings."
Here's what finally fixed it:
Counterintuitive sign a doc is working?
It gets messy. People write in margins. Skip sections. Adapt on the fly.
Pristine docs aren't being used.
Beat-up docs are.
The question that changed my Q2:
"Who in my network leaves me feeling BETTER after we talk?"
I found 40+ names in my last 90 days.
Only 4-5 passed that filter.
That gap is the loneliness tax.