Andrew C Halliburton

Build your business to scale.
Fractional Operations & Product Leadership
Growth and Scaling Strategy
Go To Market Strategy
#product #operations #gtm #strategy

[Andrew C Halliburton @summitupnicely]

Quick test for any doc:

Does someone grab it mid-task?
Or promise to "review it later"?

"Later" means never. Redesign it.

[Andrew C Halliburton @summitupnicely]

Every strategy doc needs a "Not This" list.

Without boundaries, you have a to-do list.
With them, you have an actual decision.

What you're NOT doing is the strategy.

[Andrew C Halliburton @summitupnicely]

A 30-page SOP isn't thorough.

It's deferred decision-making.

If your doc needs a "refresher meeting," it's not a strategy. It's a storage unit.

[Andrew C Halliburton @summitupnicely]

The sign your doc is actually working: it's messy.

Clean margins = nobody's using it.
Beat-up and edited = it's in the workflow.

Stop optimizing for completeness. Optimize for action.

[Andrew C Halliburton @summitupnicely]

If you can't fit it on one screen, you haven't made the hard choices yet.

Try it: Take your most important strategy doc. Rebuild it in this format. 20 minutes.

[Andrew C Halliburton @summitupnicely]

The one-screen strategy template that replaced all my bloated docs:

Three sections. One screen. Here's how it works:

[Andrew C Halliburton @summitupnicely]

The "Not This" list turns a to-do list into actual strategy.

It's where you document what you're NOT doing - which is where most teams fall apart.

[Andrew C Halliburton @summitupnicely]

If your most important strategy doc doesn't fit on one screen, you're documenting options - not making decisions.

[Andrew C Halliburton @summitupnicely]

I spent years building the wrong kind of documents.

PRDs that went from 5 pages to 26 to 113.
SOPs that no one opened twice.
Strategy decks that needed "refresher meetings."

Here's what finally fixed it:

[Andrew C Halliburton @summitupnicely]

Counterintuitive sign a doc is working?

It gets messy. People write in margins. Skip sections. Adapt on the fly.

Pristine docs aren't being used.
Beat-up docs are.

[Andrew C Halliburton @summitupnicely]

Made "build friendships" a quarterly goal.

Felt ridiculous at the time.

Changed everything.

Relationships are infrastructure, not afterthought.

[Andrew C Halliburton @summitupnicely]

The question that changed my Q2:

"Who in my network leaves me feeling BETTER after we talk?"

I found 40+ names in my last 90 days.

Only 4-5 passed that filter.

That gap is the loneliness tax.