Michael Antonicelli 🧙 Superfantastik.com

Growth Strategist & Conversion Copywriter | Copyhackers-trained. Ex-Disney Interactive Animator. More copywriting tips & fun tidbits @

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

https://t.co/pqavvdIcTy

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Copywriting builds a business.

And Copyhackers defined the role for the digital age: The conversion copywriter.

So it means a lot that I was included alongside the talented folks on this list.

#tweet100 #copywriting

https://t.co/Gaq5ScA3eV

https://t.co/Gaq5ScA3eV

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

There's a lot of mystery around how to write an About page.

@BetsyMuse has always been a go-to expert here.

So it's about time that she's become a guest instructor over at Copyhackers :)

#copywriting

[Betsy Muse @BetsyMuse]

Now that Copy School has opened its doors for 2022, I can finally share my excitement over joining Copy School as a guest instructor with the release of Master of About Pages in July. I've worn a good number of hats as an unofficial Copyhackers' team member. This is my favorite!

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Someone told me that they've been loving my LinkedIn content. And inspired them to post more often.

Gotta give credit to #tweet100!

Helped me build momentum + generate ideas.

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

If a copywriter offers to review your writing, take’em up on it!

Copywriters review each other's copy all the time to improve.

Plus they love that sweet validation when you go to them for advice.😁

#tweet100

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Lately I've been thinking about what makes a story so compelling -- and why that draws us in.

What's your go-to method to elevate from just 'telling' to storytelling?

#tweet100

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Nearly 100 days on #tweet100 and was just wondering...was I supposed to be liking my own tweets this whole time?

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Uninspired and bored copywriter = uninspiring and boring copy
#tweet100

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

@AwYeahSarah lol

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

@AwYeahSarah Not yet at the age where I look like my Mom

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

(3/3)
...It comes naturally. In my opinion, the more you're open to the feelings early on, the faster you bounce back.

5. Check out Pema Chodron’s wonderful book, ‘Fail, Fail Again, Fail Better’

6. Then fail, fail again, fail better 😀

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

How to deal with failure, rejection, or disappointment (from my humble point of view):

1. Sit with that awful feeling. Don’t distract yourself.

2. See what additional feelings come up: Are you criticizing or blaming yourself or others? (1/3)

#tweet100

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

(2/3)
3. Notice any patterns? This is a great learning experience. You can see clearly what you value. Or what’s holding you back.

4. Don’t force the time when you’ll bounce back...(cont.)

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Always, always follow up on your cold pitch email.

But when you get a hard no, you need to listen.

#tweet100

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Now she's 4 and shocks me with her advanced vocab.

No more funny word swipe file. But I do hear the wisest one-liners.

#tweet100

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

@chrisfitkin That's the status of most of my good habits, too. Except for #tweet100 and meditating.
I like to keep a streak going!

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

@BetsyMuse I thought you must have been an early adopter.
Then I checked my join date.
It's two months before you🤦

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

@chrisfitkin Are you as funny as Simon Pegg? I'm definitely not. 😂

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Still waiting for the zombie apocalypse movie where a small group holes up at Medieval Times Dinner and Tournament

#tweet100

[Michael Antonicelli 🧙 Superfantastik.com @superfantastik]

Some of the most talented people I know still question if they really live up to the official title of 'artist', 'writer', 'designer' or whatever.

You might be questioning that, too.

You'd certainly be in excellent company.

#tweet100