leedah

Learning & building brick by brick

[leedah @superfirstborn]

Necesito nuevos grupos de Telegram, ¿quién puede recomendarme algunos? 🍕

https://t.co/d0GnwB2EoA

[leedah @superfirstborn]

@moadelekan @MelonyPine has parfait made with their unsweetened parfait yoghurt if you’d prefer that.

[leedah @superfirstborn]

@sunkanmi_debayo @sisi_nanya @MelonyPine You must know the CEO well enough to be so bold about these your assumptions 😂

[leedah @superfirstborn]

@sunkanmi_debayo @sisi_nanya The CEO of @MelonyPine WILL NOT bring you in to teach you. She will create a course or program and you will pay mad money to learn how to hack making deliveries to 800 locations in a day in Nigeria. Allow people pay to learn from the experience of others who have results.

[leedah @superfirstborn]

@Lady_Poseidon I’m not sure they even know you or your brand. How did they copy an unknown brand please?🙄

[leedah @superfirstborn]

@ayomidedaddyj Ignorance or? Because they don’t sell one for 30k and it’s not plain yoghurt 🙄

[leedah @superfirstborn]

@IamEstherEbere @olawalaramiee @DejiOlasokan @LadiSpeaks How do you know they do not invest in retention?
You guys talk like you work with them and it’s amusing tbh

[leedah @superfirstborn]

@LadiSpeaks @Phatbabeluuu Dm to me too ooo biko

[leedah @superfirstborn]

@olawalaramiee @LadiSpeaks Very false thinking tbh. If you follow the brand owner, you’d know they have a very high retention rate.

[leedah @superfirstborn]

@ntonghapraiz @Wizarab10 I’m also not poor and I’m his member!

[leedah @superfirstborn]

@theonlyUyai @Rene_noire Oh they have an almost 70% return rate 😊🙌🏽

[leedah @superfirstborn]

@sweetborah @JennipherUwa @olabode_ifeanyi Wow! You sound like you work with them🥹😂

[leedah @superfirstborn]

@___andrella__ I want two pieces of the first frame, sent you a dm

[leedah @superfirstborn]

@seyedele Sent a dm please. Thank you

[leedah @superfirstborn]

@seyedele I can’t dm you because I’m not verified 🥹

[leedah @superfirstborn]

@OOkajare @iam_norbie @MrMekzy_ @MelonyPine South Cafe was taught by @MelonyPine and no, they’re not the same.

[leedah @superfirstborn]

@socetyhatesjay @royzkingin @MelonyPine They’re currently running a sales on their 250ml🥹

[Pharaoh👳🏾‍♂️👑 @MrMekzy_]

Since i couldn’t go to Lagos to eat @MelonyPine’s parfait, i brought it from Lagos to me with the first flight this morning. Will i do it again?? YES cost it’s crazy good!🥹🙂‍↔️🥰

[Bamideleᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠ @BamsonOfficial]

Ever since Melonypine broke into the scene.

I’ve noticed a lot of parfait brands trying to replicate her exact model.

But let’s be real,how do you expect to outshine a competitor when all you’re doing is copying the very thing they’re already known for?

Now, almost every parfait brand in Nigeria looks like Melonypine.

The problem with this is simple,if customers already associate that style with her, why should they choose you?

If I see you as a competitor in my line of business, the best way to outdo you is not to mimic you, but to do what you’re not doing.

That’s how real innovation happens.

Here’s how you can stand out instead of blending in👇👇

1. Identify the gaps: Every brand has weak spots.

Study your competitor carefully and look for the loopholes they haven’t filled,pricing, packaging, delivery speed, customer service, or even product variety.

2. Carve your niche: You don’t have to dominate the whole market; sometimes creating a sub-niche is the smartest move.

3. Build a unique brand identity: Don’t just sell a product, sell an experience,Colors, storytelling, and customer interaction all matter.

Make your brand memorable.

4. Leverage customer feedback: Ask your customers what they wish was different and implement it,this alone can separate you from copycats.

5. Marketing strategy matters:Go to where you competitors have not been to and market,use a different marketing approach to do that.

Copying a competitor only keeps you in their shadow,but carving your own lane?

That’s how you build a brand people will never forget.

Top of the morning 👏