Before Clavicular ever existed, the face of lookmaxxing was this:
- Zyzz
- Aziz Shavershian
- Sydney, Australia
- the original internet aesthetic
2007:
- skinny, awkward, anonymous
- calls himself a “skinny sad cunt”
- spends his nights on bodybuilding forums
- watching others live the life he wants
Immigrant kid:
- born in 1989
- Russian-Kurdish background
- moved to Australia as a child
- always felt like an outsider
- wanted to be seen
The transformation:
- four years of obsession
- from 58kg to around 92kg at 6’1
- lifting for hours every day
2010–2011:
- Zyzz becomes a myth online
- the Aesthetics Crew forms around him
- hardstyle music, tans, abs, nightclubs
He was becoming someone.
He created the language:
“U mirin’ brah?”
“sick cunt vs sad cunt”
“fuaaark”
An entire generation copied it.
The lifestyle:
- gym in the day
- parties at night
- Thailand trips
2011:
- his brother Chestbrah gets arrested for steroid possession
- tabloids explode
- they use Zyzz’s face everywhere
August 2011:
- Zyzz is in Thailand
- goes into a sauna
- collapses
Heart failure.
Only 22 years old.
Autopsy finds a hidden congenital heart condition.
His death becomes one of the most searched in Australia that year.
Afterlife:
- his photos never stop circulating
- his edits never stop being made
- his playlists still play in gyms worldwide
- Tevvez becomes the soundtrack of his ghost
Fifteen years later:
- lookmaxxing culture is everywhere
- aesthetic fitness is mainstream
every “gym transformation” influencer is walking through the door he opened