Shelly Robshaw-Bryan

Creatively fizzy #Marketing Director, #SEO & Freelance Journalist. Loves swimming, running, nature & travel.

[Shelly Robshaw-Bryan @SurefireShell]

Great way to kick off a new week - taking back to back exams to renew all of my Google certifications for the next 12 months.

You can see them all here https://t.co/CG14AZ4N77

#googlecertified #google #googlecertification

[Shelly Robshaw-Bryan @SurefireShell]

I mean, I get there's probably a comedy element for those with pretty basic humour, but what is it with naff budget brand logo clothing?! Lidl Christmas jumpers, then Greggs clothing, now this😅 🫢

I mean, I suppose I'm talking about it so #marketing objective met?

[Shelly Robshaw-Bryan @SurefireShell]

Shopify Struggles Part 5 – Avoiding Mistakes That Kill Your Rankings

Shopify makes it easy to set up an online shop, but it’s just as easy for businesses to unknowingly sabotage their Google rankings with some common SEO mistakes.

https://t.co/MKgRP3rWjU

#seo #Shopify

[Shelly Robshaw-Bryan @SurefireShell]

This is one of the reasons I always recommend turning off most auto-apply recommendations in Google Ads.

These are recommendations for a client of mine that sells fashion accessories. Just to reiterate, that's fashion accessories they sell *sigh*

[Shelly Robshaw-Bryan @SurefireShell]

Shopify Struggles Part 4 – Boosting Customer Retention and Building Loyalty on Shopify

The latest post in our Shopify Struggles series looks at customer retention and building loyalty.

https://t.co/K4RGXefhR0

[Shelly Robshaw-Bryan @SurefireShell]

As it's Pride month, I'm reposting a blog I wrote for a client a couple of years ago, which is just as relevant now as it was then.

Pride Month - Thoughts On How To Be A Better LGBTQ+ Ally

https://t.co/MLLEdqI2R0

#pridemonth #pride

[Shelly Robshaw-Bryan @SurefireShell]

Shopify Struggles Part 3 – Driving Organic Social Media Traffic To Your Shopify Website

The next post in our Shopify Struggles series focuses on how to generate organic traffic to your site using social media.

https://t.co/0MqjLZljv1

#shopify #marketing

[Shelly Robshaw-Bryan @SurefireShell]

Apparently, there's a worrying number of people who fall for AI-generated images, believing them to be real.

Honestly, they are not always as easy to spot as you might believe, though there are often certain tells.

Can you confidently distinguish AI images from real ones?

[Surefire Media @SurefireMedia]

Shopify Struggles Part 2 – Standing Out From The Competition

Creating a unique and compelling presence in the crowded e-commerce landscape is crucial but defining your USPs isn’t always straightforward and conveying them isn’t easy either.

https://t.co/uvpmZwrIjy

#marketing

[Shelly Robshaw-Bryan @SurefireShell]

I had a lot of fun writing this and think the ideas and insights will be super useful for Shopify business owners! #seo

[Surefire Media @SurefireMedia]

How To Make Your Shopify Website More Helpful & Why It Matters For SEO

Winning at SEO in 2024 revolves around the notion of ensuring your website is as helpful as possible.

Read on for some top #SEO ideas https://t.co/zqxvTMJmEk

[Shelly Robshaw-Bryan @SurefireShell]

Another 2 Google Skills Shop exams passed today. So That's now Google Ads, Google Creative and Google Ads Measurement done and dusted for another year.

A great way to finish off the week!

#googlecertification

[Shelly Robshaw-Bryan @SurefireShell]

I love doing YoY comparisons for clients and seeing such huge improvements, particularly in online revenue!

If you want to see similar improvements, Surefire Media can help with our range of SEO, marketing & development services. https://t.co/rTUyNXblCN

#seo #marketing

[Shelly Robshaw-Bryan @SurefireShell]

It's that time again!

To be fair, it does my head in a bit but annual certification does keep me on top of things. One down, a whole heap more to go. Pass me the coffee.

#google #googlecertification

[Shelly Robshaw-Bryan @SurefireShell]

Google November 2023 core update released

The reviews update will be switching to ongoing regular updates, which means Google will not be announcing future review updates.

https://t.co/qqYm4fKNrs

#seo #google

[Shelly Robshaw-Bryan @SurefireShell]

Google Completes Rollout of October 2023 Spam Update

Google finished rolling out the October 2023 Spam Update targeting thin and misleading content.

https://t.co/3S8QAEiMAa

[Shelly Robshaw-Bryan @SurefireShell]

5 Google Analytics Reports Every PPC Marketer Needs To Know About

Supercharge your PPC campaign performance with GA4 reports that provide meaningful trends over time

https://t.co/tvjwQsevcC

[Shelly Robshaw-Bryan @SurefireShell]

Interesting stuff 🤔

At least 26 of the top 100 most popular websites—and 242 of the top 1000—are now blocking OpenAI’s web crawler, including Stack Exchange, Pinterest, and Indeed.

https://t.co/KazuvDKxnN

[Shelly Robshaw-Bryan @SurefireShell]

Wondering what all the fuss about Threads is but only care enough to waste roughly 25 seconds of your time finding out? Here's the lowdown on Threads...

#threads #socialmedia #twitter #dazzlinginsight

https://t.co/dsEFso5Jli

[Shelly Robshaw-Bryan @SurefireShell]

I'm surprised to find out that a lot of people apparently give blanket access to their microphone & probably their contacts, camera etc. too when they install apps 🤔

I don't know how effective it is, but I thought It was common knowledge to block access to cam, mic, notes etc.?

[Foad Dabiri @foaddabiri]

WhatsApp has been using the microphone in the background, while I was asleep and since I woke up at 6AM (and that's just a part of the timeline!) What's going on?

[Shelly Robshaw-Bryan @SurefireShell]

I have a theory. People can be split by 1 defining characteristic.

Those that use words like "thank you" when writing #ChatGPT prompts, fully understanding those words are meaningless in the context but are so polite that can't help themselves, and those that don't.