Surff

Your data. Your rules. Your rewards. Turning your digital footprint into real value. 💸 #OwnYourData #FairData

[Surff @surff_io]

@claudeai https://t.co/tUJhZXuM2q

[Surff @surff_io]

Workshops about to start at Code with Claude London

@ClaudeDevs @bcherny #cwc #cwcldn2026 #surff

[Surff @surff_io]

Emotional loyalty > transactional loyalty because customers who feel connected to your brand don't leave for a 5% discount somewhere else. You can't buy that durability with points. You build it with values, trust, recognition, and experiences that matter beyond price. #customer #loyalty

[Surff @surff_io]

incognito mode doesn't hide you from fashion sites. they've got device fingerprinting, IP tracking, and the second you log in, everything links back to your profile anyway. privacy theatre ≠ actual privacy. #data #privacy

[Surff @surff_io]

The most profitable loyalty programs in 2026 won't be the ones with the most members. They'll be the ones where members generate more incremental value than they cost to serve. Participation is vanity. Incremental margin is sanity. ROI is reality. #loyalty

[Surff @surff_io]

AI personalization in loyalty doesn't mean more emails. It means the customer who was already buying gets no discount, whilst the customer about to churn gets exactly the offer that keeps them. And it's how profitable loyalty works now. #customer #loyalty

[Surff @surff_io]

loyalty programs really said "collect 1000 points over 6 months for £10 off" and expected us to care

instant cashback >>> delayed discounts

if your reward takes longer to redeem than my attention span you've already lost #loyalty

[Surff @surff_io]

Fashion brands don't just track what you buy. They track what you almost bought, when you hesitated, what deterred you, how long you hovered over images, and whether you read reviews. Your indecision is data. Your doubt is monetised. #data #fashion

[Surff @surff_io]

Your loyalty program isn't failing because customers don't want rewards. It's failing because you're measuring enrolment instead of profit. The shift from "how many members?" to "how much does each member generate?" changes everything about how loyalty works in 2026. #customer #loyalty

[Surff @surff_io]

Full breakdown of the 2026 loyalty landscape, including implementation frameworks, profitability measurement and transition strategies: https://t.co/M4uQncXObK

[Surff @surff_io]

For years, loyalty programs were judged by how many members they had. In 2026, that's changing. The new question isn't "how many members?" but "how much profit does each member generate?" Here's what's driving the shift:

[Surff @surff_io]

Profitability metrics replace participation metrics. Incremental revenue per member, margin after program costs, lifetime value lift, retention savings, program ROI - these reveal whether loyalty generates profit or just distributes discounts. Participation metrics only describe scale.

[Surff @surff_io]

Nice to see @humble @Fanatical @itchio @KinguinNet and @eneba_games added to our list of brands this week.

Check out the league tables here:

https://t.co/259MFrARv1

Who would you like to see join us?

[Surff @surff_io]

Infinite scroll removed the bottom of the page. Autoplay removed the pause button. These aren't features they're traps. #attentioneconomy

[Surff @surff_io]

@WeLoveEveryGame @sambrodbeck @_simonlambert @MoiraONeill @LanaC @Steam @EpicGames @IsThereAnyDeal @KinguinNet @G2A_com @eneba_games @allkeyshop This is what we’re doing and the great thing is that it’s the consumers who are rewarded for th data while brands get the value of those clickstream views!

[Surff @surff_io]

Tag a brand you want invest in ethical analytics and share with you the value of your data https://t.co/zeKb6GrOKQ

#faireconomy #optin #yourdata

@sambrodbeck @_simonlambert @MoiraONeill @LanaC