The Cinzano โRosso o Biancoโ ads from the 1960s are a masterclass in midโcentury graphic discipline โ the red/white split, the mirrored poses, the crisp Italian type. A perfect concept and execution.
Emmett McBain used typography like musicโbold, rhythmic, and willing to take the lead. His midโcentury modernist style turns type into a dense visual grid. On his album covers, the typography isnโt decoration; it is the composition.