Let me say this very directly.
Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine.
The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone's to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.
Football belongs to the fans. It always has, and it always will.
Hopefully the next time Danny Murphy discusses his cat, the best goal in World Cup history is scored mid-anecdote, so Bob is truly etched in history.
"In the end, the kind thing to do was have him put down. There isn't a day that goes by whe..."
"HAALAND FROM HIS OWN HAAAALF!"
'WILL THE OWNERS OF A WHITE FORD CORTINA PLEASE MOVE IT AS THEY HAVE BLOCKED IN THE SOCIAL SECRETARY. ALSO, PLEASE BE ADVISED THAT THE MEAT RAFFLE WILL FOLLOW THE EXOTIC DANCERS FROM NOTTINGHAM'
"What did he say?"
"I think he said unfortunately he’d gone feral and they couldn’t re-integrate him into the home and he ended up living with his friend’s parents in Preston.'"