swaminathan

Regional Head in a Pharma Company. Life time member in PTR Fans Club.

[swaminathan @swamina22580285]

PTR,The pride of Tamilnad. Visionary Leader...

[swaminathan @swamina22580285]

Truly Said...

[Office of PTR @OfficeOfPTR]

கோயில்களின் இணையற்ற பாதுகாவலரும் புரவலருமான, சென்னை மாகாணத்தின் முன்னாள் முதல்வர் தமிழவேள் பொன்னம்பல தியாகராஜன்(பி.டி. ராஜன்) அவர்கள் திருக்கோவில்களுக்கு ஆற்றிய பெருந்தொண்டின், சில சான்றுகள் பற்றிய காணொளி.
#திராவிட_மாதம்

[swaminathan @swamina22580285]

Annai Meenakshi Mainthar 🙏.

[Office of PTR @OfficeOfPTR]

FULL VIDEO OF HON'BLE MINISTER @ptrmadurai SPEECH ON GOVERNMENT COMMUNICATIONS & PUBLIC RELATIONS

The Hon'ble Minister of IT and Digital Services, Dr @ptrmadurai, on 21.09.2023, attended the World Public Relations Forum (WPRF2023) co-organized by the PRomise Foundation and the Global Alliance for Public Relations and Communication Management (GA) in Chennai. He delivered the inaugural address on the topic 'Government Communications: The Good, Bad and Ugly.'

In his speech, he addressed a wide range of issues, spanning from public relations to marketing & propaganda, and the role of politicians and political parties in shaping communication strategies.

Building on the Marshall McLuhan adage, "the medium is the message", Dr Thiaga Rajan also asserted that the messenger often carries more significance than the message itself. He also delved into historical context, referencing the efforts of the Justice Party and the Dravidian Movement in their quest to find effective means of communication with the masses in order to form and shape public opinion. The movement's foundation and the party's growth were largely attributed to public speaking, conducted through street corner meetings and public gatherings, characterized by intellectual and value-driven content.

The minister also emphasized the government's responsibility to communicate with the public, especially with those who require support and may have limited access to information. Effective branding, he argued, could amplify the positive impact of government initiatives. Giving the example of the successful rebranding of the "Pudhumai Penn" (New Age Woman) scheme. This transformation reflected not only the government's intent but also signalled a shift in consciousness, values, and future aspirations.

The minister also voiced concerns about the growing curtailment of media autonomy, with media outlets being publicly perceived as increasingly aligned with the state and losing their traditional roles within the state apparatus.

He also acknowledged the emergence of what he considered to be India's most formidable propaganda machine - the conflation of a leader of a political party, which secured only 37% of the vote in the last general election, with the entire identity of the nation's 1.4 billion people.

Citing Noam Chomsky, he cautioned about the dangerous effects of propaganda, which might take a two-minute soundbite to be disseminated but the task of undoing would prove immensely difficult.

He concluded by acknowledging the exponential growth in the ability to deliver targeted messaging in recent years, signifying landmark changes in the communication landscape and their far-reaching implications for politics and governance. He called upon people in the PR field to create a positive social impact.

[Office of PTR @OfficeOfPTR]

ஒரு நாடு - ஒரே தேர்தல் முறையைக் கொண்டுவர பாஜக அரசு சொல்லும் 'செலவுக் குறைப்பு' வாதம் அர்த்தமற்ற ஒன்று என்பதை, கடந்த 2019 ஆண்டு, மாண்புமிகு அமைச்சர் முனைவர் @ptrmadurai அவர்கள், புள்ளிவிவரங்களுடன் விவரிக்கும் ஆங்கில கட்டுரையின் தமிழ் மொழிபெயர்ப்பு

https://t.co/h5JqHpcAll

[Office of PTR @OfficeOfPTR]

NEET எனும் சமூக அநீதிக்கு எதிராகப் போராடிய மாணவி அனிதா மறைந்து இன்றோடு ஆறு ஆண்டுகள் ஆகிறது. இந்த ஆறாம் ஆண்டு நினைவுநாளில், மாண்புமிகு அமைச்சர் @ptrmadurai அவர்கள் NEET குறித்து பேசிய காணொளியை பகிர்கிறோம்.

#BanNEET #நீட் #NEET #Anitha #NEETProtest #Throwback

[swaminathan @swamina22580285]

Love is God,
PTR , Pride of Tamilnad.

[Dr P Thiaga Rajan (PTR) @ptrmadurai]

Uncle, I will always remember you!
– The youngest member of the tour group affected by the tragedy

After God saved us from this fire, we have been so well looked after by all of you. We are truly grateful. We hope we will have MLAs & Ministers like you in our state.
– Adult survivors

When tragedies occur, the humane, quintessentially Tamil response is to aid the victims as if they were members of our immediate family.

As a descendant of this magnanimous culture where helping people in distress is built into our DNA, as a former executive and administrator with decades of professional experience, as the MLA of the constituency where the tragedy occurred, and as a person who seeks to build bridges, I was gratified that I could do my part to the post-event recovery and relief efforts following the tragic fire which destroyed the entire compartment/coach in which a group of 64 tourists were traveling on a chartered pilgrimage tour, along with some employees of the tour operator.

Though I was in Chennai when the tragedy occurred, I happened to travel to Madurai on the same flight as Thiru R N Singh, the General Manager of the Southern Railways, who was also on his way to support the relief efforts. Traveling and working closely with him and his team (including the DRM, Madurai) over the rest of the day, we were able to combine the measures authorised by the Hon’ble CM @mkstalin, and the usual measures and resources of the IRCTC and Railways, to do our best to the survivors, as well as preserve the dignity and ensure the rapid return of the deceased to their homes.

For his help in releasing the mortal remains of the deceased in record time after post-mortem and inquest, I thank the Dean of the Madurai Medical College and Rajaji Hospital, and the Commissioner of Police, Madurai.

I thank the DIG CISF Chennai for his humanitarian role in ensuring the remains were sent quickly from Chennai to Lucknow, and for requesting that the Sr Comdt CISF ASG Lucknow help from his end to deliver them to the grieving families.

I also want to highly commend the Mayor of Madurai Corporation Mrs Indrani Ponvasanth, who personally led the many officers of the Corporation (starting with the CHO and the Medical Team who provided not just Medical Treatment but also psychological counselling using members of the tour party and staff of Southern Railways who could translate where needed) for providing triage, basic support, relief material, medicines and other help to the affected people – throughout the day, and up till their departure in batches over the next day.

We were even able to arrange a visit to the Arulmigu Meenakshi Amman temple for those devotees who requested one before their return by flight (arranged by the IRCTC) over the next 24 to 36 hours – as that was the reason for the tour to have come to Madurai in the first place.

I got to see off the last batch of about 20 survivors at the Airport, as they waited for their flight to New Delhi, and then onwards to Lucknow, the point of the tour’s origin. The quotations above, mentioned by them during that last send-off, were a timely reminder that compassion and empathy are the essence of humanity, and of public service. They transcend all boundaries of language, region, or culture.

Every crisis is a testing time. Every crisis also brings us together as one. Unlike some who look to exploit every development for propaganda & political gain, our millennia-old Tamil Culture always guides us to humane and thoughtful actions. A thorough investigation, and consequent actions to avoid the risk of such tragedies in the future, must be undertaken. I hope and trust the Railways will do so diligently.

[swaminathan @swamina22580285]

Engal Ilaya Panbalar.
Love is God.

[swaminathan @swamina22580285]

@OfficeOfPTR In this world Panbalar Means Ayya Sr.PTR.

[swaminathan @swamina22580285]

PTR, Pride of Tamilnad.

[swaminathan @swamina22580285]

Good morning.

[swaminathan @swamina22580285]

Recieved Blessings from PTR Annan with my Thambis.

[swaminathan @swamina22580285]

Meet PTR Annan with my Chennai Colleagues.

[swaminathan @swamina22580285]

PTR , Pride of Tamilnad.

[IIM Ahmedabad @IIMAhmedabad]

We are happy to have Dr @ptrmadurai, Minister for Information Technology & Digital Services, Tamil Nadu. He'll be sharing his experiences with our students through his talk ‘From Wall Street to Public Service: Insights from the World of Finance’.
Register: https://t.co/wjLfAcrETL

[swaminathan @swamina22580285]

@ptrmadurai @OfficeOfPTR Economical Kings (RAJANs(.

[swaminathan @swamina22580285]

Economic Kings (RAJANs).

[swaminathan @swamina22580285]

With your memmories 🙏

[swaminathan @swamina22580285]

Recieved Blessings fro
PTR Annan.