Never stop saying "dozen" and "half dozen". Never stop using the word you read in an old novella. Never stop using your regional jargon. Don't succumb to an internationalized English stripped of its whimsy and romanticism in the name of streamlining global commerce.
Oil is the most Lovecraftian thing that actually exists. You're telling me that there's a black ichor under the earth, made from the ancient dead, whose burning can realize all the dreams of man but only at the price of slowly returning the earth to its primordial state?
to do list:
bite the hand that feeds me
put all my eggs in one basket
kill two birds with one stone
let the cat out of the bag
think inside the box
burn bridges
walk on thin ice
play with fire