SWBA Project

Sportswomen as Brand Ambassadors - SWBA Project. Improving the commercial viability of sportswomen.

[SWBA Project @swba_project]

Pleased to share findings from our research on challenges of sportswomen as brand ambassadors. Thank you for all the support. We appreciate the sportswomen who took, the brand managers and other research participants.
https://t.co/hnXuKSy9M0

[SWBA Project @swba_project]

@scientistswrite Literature Review

[SWBA Project @swba_project]

Implications
This study provides insights into the intersectionality of gender and race in sports and offers practical implications on building a brand for sportswomen, sports management agencies working with diverse talents and governing bodies assisting Black sportswomen.

[SWBA Project @swba_project]

Pleased to share our latest research on #sportswomen

Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen https://t.co/xM4H2pWzSW

[SWBA Project @swba_project]

Results and findings
We found that Black British sportswomen employ five different strategies to build and manage their brand: (1) being exceptional, (2) seeking partnerships, (3) remaining themselves, (4) communicating their experience, and (5) thinking beyond the sport.

[SWBA Project @swba_project]

Coming soon...

[SWBA Project @swba_project]

@Emmacowley44 @kellymcnulty @lyssolenick_phd @SamMooreStrong Thank you.

[SWBA Project @swba_project]

@kellymcnulty @Emmacowley44 @lyssolenick_phd @SamMooreStrong Thanks for sharing this research.

- Can you please clarify how you define 'quality research'?

- Also, how did you select those 6 journals? Any specific justification?

- Please share the link to the article. The video has done a good job to drive interest towards the article.

[Dr James Kennell @jameskennell]

If you graduated from a UK events management degree in the last five years, we'd love you to complete this survey about how your career has developed since. We're going to use this to influence events management education in the UK. Please share if you can :-)

[Amelia Campbell @AmeliaStrickler]

Me too! 29th in the world and this is the 3rd time my invite is being rejected. Absolutely devastating again for me. We work to hard to this and @WorldAthletics says we are good enough

[SWBA Project @swba_project]

The huge growth and interest in women's sport is encouraging. There are good opportunities for every one.

#LeadersWeek

[JACK The Builder™ @Jack_ng01]

My Arewa Brothers no dey play ooooooo 🤣🤣🤣

I have been vibing to this tune since morning 😊😊😊

[SWBA Project @swba_project]

Congratulations to the @Lionesses. You brought it home. #WEuro2022Final

[msvee1304 (she/her) @MsVee1304]

Sometimes I have question Sport presenters @BBCSport questioning when asking questions to Athletes! Asking "do you enjoy being at the #worldchampionships2022 " The athlete isn't going to say "nah I hate it"

[ESMQ @EuroSportManQ]

To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand
https://t.co/0AIkWPB89s
@e_mogaji

[Emmanuel Mogaji, PhD @e_mogaji]

@irwinmitchell @swba_project Exploring the prospects, challenges and opportunities for sportswomen as human brand https://t.co/5AViJpcg4s

[SWBA Project @swba_project]

Do you remember when you joined Twitter? We do! #MyTwitterAnniversary

[SWBA Project @swba_project]

@EnglandNetball This looks awesome, the 'We are ONE' idea is very inclusive. Please can you ensure the old brand identity is removed. Still available on your (mobile) website around the notification tab.

[SWBA Project @swba_project]

It’s 6 months since I was published with @tandfonline. Review the article here: https://t.co/nMNMAEIi84 #AcademicChatter