the timing of a new “asian pop” category while a major asian act is having one of the most successful albums globally really exposes the problem: it’s segregation and not inclusion.
when non western artists are still underrepresented in major categories, it doesn’t feel like recognition for the asian music market, but containment. they deserve to win, but they cannot, so let’s give them a candy that excludes them a bit further. at least it looks pretty, right?
it’s unfortunate how the “how are you so shameless” line from aliens always hits.
There’s a lot to unpack here, and I’m going to say it directly. I dont care if I get cancelled but this needs to be said.
For years, BTS were told they weren’t big enough, mainstream enough, or "Grammy material." Then they became one of the biggest acts in the world. They broke records, sold out stadiums across continents, topped charts repeatedly, and built a global cultural impact that few artists in history can match.
And when they became too successful to ignore?
The Grammys nominated "Dynamite" and "Butter"—both English-language songs.
Let that sink in.
The songs that got BTS into the major Grammy conversation were the songs that fit most comfortably into the Western industry framework. Yet BTS's discography is filled with critically acclaimed Korean-language music that has had enormous cultural and artistic impact.
Now we have a "Best Asian Pop Music Performance" category.
And before anyone calls that progress, let's ask the obvious question: why does there need to be a separate category at all?
If Asian artists are good enough to dominate global charts, sell millions of records, headline festivals, influence culture worldwide, and compete with every major artist in the industry, then they are good enough for the same categories as everyone else.
Inclusion isn't creating a separate lane after Asian artists prove they can win in the existing ones.
Inclusion is treating them as equals.
That's why BTS's lyrics in "Aliens" hit so hard:
"어쩜 그래 shameless
예의를 차려 we aliens
해는 동쪽에서 risin'
Aliens, aliens"
No matter how successful some artists become, there are still systems and institutions that treat them as perpetual outsiders.
And that's exactly why this conversation matters.
Because when BTS were impossible to ignore, the response shouldn't have been to create another box and place Asian artists inside it. The response should have been to judge them by the same standards as every other artist competing for the biggest awards in music.
ARMYs, we have a mission.
Talk about Arirang everywhere. Put it in AOTY conversations. Put it in ROTY conversations. Write threads. Make edits. Share analyses. Start discussions.
If we believe it deserves those nominations, then let's make enough noise that nobody can pretend it doesn't belong in the room.
They ignored BTS until they couldn't.
Let's make sure they can't ignore Arirang either.
📍#BTS SCHEDULE📍
📹 06/19 - Merry Go Round MV on Spotify
🗺️ 06/26 - BTS Arirang World Tour begins in Europe
🏆07/19 - #FIFAWorldCup Final Halftime Show
📚 09/15 - Release of 2 #BTS Books
🎤09/18 - Performance iHeart Radio Festival
🗺️ 10/03 - BTS Arirang World Tour begins in South America
BTS 💜
- BTS's tour will extend into the second half of 2027
- More dates will be added for the US Europe LatinAmerica & Asia
- Mexican Armys, you won!
- Preparations are already underway for BTS's mini-album
More announcements about the BTS Tour will be made from August onward
[INFO] #BTS World Tour in Busan Day 2 - Setlist 🇰🇷
1. Hooligan
2. Aliens
3. Run BTS
4. they don't know 'bout us
5. Like Animals
6. Fake Love
7. #BTS_SWIM
8. Merry Go Round
9. 2.0
10. NORMAL (Korean Ver.)
11. Not Today
12. Mic Drop
13. FYA
14. Fire
15. Body to Body
16. IDOL
17. Come Over
18. Butter
19. Dynamite
20. Dimple *surprise song*
21. DDAENG *surprise song*
22. Magic Shop *gift song*
23. One More Night *gift Song*
24. Into the Sun
#2026BTSFESTA
#BTS_WORLDTOUR_ARIRANG_BUSAN
[NEWS] For the first time since #BTS started their Tour, they included an extra song in their setlist! Today, on their 13th anniversary in Busan, they performed 24 songs, including 2 surprise songs and 2 gifts songs for ARMYs!
THANK YOU BANGTAN 💜🥺
#2026BTSFESTA #BTS13thAnniversary
#BTS_WORLDTOUR_ARIRANG_BUSAN
“…Thank you once again for sharing this precious anniversary with me. Today is Saturday the 13th, an incomparably beautiful day. No matter what anyone says about what this means, I want to keep building anniversaries and memories that only we know deep in our hearts. As always, I look forward to our time together. I love you” - Namjoon 🥺💜
#2026BTSFESTA #BTS13thAnniversary
#BTS_WORLDTOUR_ARIRANG_BUSAN