On BA flight to London on my way to see David Bruce and my friends in Sheffield. David continues to do amazing things across a very broad spectrum… executive team buildout, squad rebuild, Hillsborough safety + so much more, training grounds improvements… all geared to 1 ) improving our competitive performance on the pitch while 2) creating the most safe and enjoyable
environment for you, our fans to watch, enjoy and cheer on our boys in their new kits ( more to come ).
@swfc we are rebuilding off of a rich history…
starts with embracing our history. We have a deep and proud heritage 159 years in the making . We only succeed if we bring back the glory ! And that’s our commitment to you,
@michaelestorch , Tom Costin, David Bruce and his leadership team + me!
Born in 1867… Reborn in 2026!
See you all soon!
Go Owls! #WAWAW
Have a wonderful weekend!
Best,
David
Dear @swfc fans… best fans in the whole wide world,
It’s been a whole 2 weeks ( not 2 months ) since we kicked off our stewardship of this great club.
Thanks for your outpouring of support / response to our release of season ticket sales. Credit to David Bruce & co for putting in the thought and designing a fan centric offering.
Hopefully you’ve seen work began at Hillsborough, firstly around improving fan safety. Once completed, more to follow… much!
Designing plan for training grounds, 1 ) in preparation for upcoming season; 2) with future in mind. Our mission is to give our 1st team and others in our playing family the best in facilities, for proper training and recovery. More to follow!
David B & co very focused on building the squad to carry us through next season and beyond… this is our top #1 priority and will receive outsized attention.
And even with restrictions placed on us for the next two seasons due to prior owners behavior, @michaelestorch, Tom and I have unwavering confidence in David and his football brain trust to make all of us @swfc fans proud. We strive to put a great team on the pitch!
Even while back in the States, please know our entire focus and energy is squarely on making Sheffield Wednesday the best all around club and fan experience we can. We will continue to strive for excellence in everything we do!
We will give it our all… for you! This is your club!
David
Although still basking in the glow from our dream like Saturday, this past week was one of rolling up our sleeves and going to work in preparation for the summer and beyond. David B, @michaelestorch and I met with the leadership team advancing our plans for the training pitch, summer training schedule for the squad, spent time assessing current squad, addressed multiple work plans for Hillsborough, starting with critical safety items work beginning this Monday and more.
Our countdown till start of Cup series is 91 calendar days . Lots to do in short window but the team led by David Bruce is committed to do so.
We will keep you updated on our progress. Expect some exciting news next week .
Wishing everyone all the best,
David, Michael, Tom and David
#WAWAW
Greatest son, husband, father, brother, uncle and business partner of all time ! Love you @michaelestorch . And he just adores everything @swfc. Just watch him in action teamed with the likes of Tom Costin, David Bruce +more to follow… watch out, we are talking powerful! #wawaw
Really feeling the blues today sat on my flight back to Chicago after one of the best days of my life on Saturday. Wishing we could do it all over again.
I’ll never forget the welcome you, the fans, gave to me and my family. Getting to meet so many of you was so much fun.
After a long and tough process, I want to thank my dad and business partner @storchyowl for believing in this and finding a way. When many could not see a path forward, he kept pushing us all to find it.
We had some great meetings with David Bruce and Henrik this week and there really is just so much to do but I’m incredibly energized.
This is going to be an awesome journey. I’ll be back soon!
#uto #wawaw
Sheffield Wednesday haven’t dodged punishment, we’ve lived it and breathed it, for years.
Points deductions, transfer restrictions, stripped back squads, off-field chaos, and the worst season in the club’s history, all under an ownership model we as fans had zero control over. The damage wasn’t theoretical, it was real and it was brutal. It’s caused infighting, division and a complete loss of identity. We’ve been ridiculed beyond belief and we lost all pride in our football club.
Administration didn’t give us an advantage, it confirmed how far we’d already fallen. It was an escape from an owner who treat us with immeasurable disrespect.
A reset to zero isn’t leniency, it’s common sense. It’s the EFL recognising that you can’t keep punishing the same club, players and supporters for the same failure of one individual, over and over again.
We never asked for favours.
We asked for a level playing field. To be given the same opportunity as every other club in the league.
#SWFC
@HLTCO Dear #sheffield Wednesday fans
We never lost our affinity with your great club here at Villa Park
We had too many special moments together down the years to dislike you, unlike your despicable neighbours,united,the Birmingham City 🤮 of Sheffield,vile club
Good luck from Villa