Sharon White

Product Marketeer for the tech business of tomorrow

[Sharon White @swhiteuk]

Most brands follow the same 5-step positioning playbook—and end up sounding identical. 💤
In my latest blog, I challenge the whole framework.
If you want to stand out, stop following the rules and start rewriting them.
🔗 https://t.co/g5CQAlhPLf
#Positioning #BrandStrategy #PMM

[Sharon White @swhiteuk]

✈️ Your PM doesn’t need another job. They need a wingman. In too many startups, PMs are expected to build the product AND market it. That’s not lean — it’s a slow leak in your growth engine.
👇 Full blog here:
https://t.co/JUPDhi6d4S
#PMM #PM #GTM #Startups #TechLeadership

[Sharon White @swhiteuk]

Your buyers don’t "search" anymore.
They navigate.
If your product messaging isn’t built for AI-powered journeys, it’s invisible.
Learn how PMMs must evolve: https://t.co/bjUnn5gpyE
#AIsearch #PMM #FutureOfMarketing

[Sharon White @swhiteuk]

🚨 Wrong market. Wrong fight. Are you even in the game? Most companies think they know their market.
But confidence ≠ clarity. If you’re building for the wrong buyer, chasing the wrong competitors, telling the wrong story...You’re not competing. https://t.co/aKUvWuJyLm

[Sharon White @swhiteuk]

If Sales is rewriting messaging. Ask whether your PMMs are empowered, resourced, and looped in early enough.
Blog: “If Sales Needs to Rewrite the Messaging, You’ve Already Failed”
https://t.co/kQnbrH67W6

#ProductMarketing #SalesEnablement #GTM #B2BMarketing #RevenueLeadership

[Aria Systems @AriaSystemsInc]

Meet Aria at Mobile World Congress 2023 where we will showcase our best-of-breed cloud BSS solution, developed jointly with @salesforce. Learn more: https://t.co/0Pu0T1lQx7

[Aria Systems @AriaSystemsInc]

Meet Aria at @GSMA Mobile World Congress 2023! Join us in Barcelona from February 27th through March 3rd at the world’s most influential exhibition for the connectivity industry. Learn more about the ways you can connect with us on-site. https://t.co/NEyltnfmXO

[Mike Carrell @MikeCarrell]

Another great customer webinar, spending some time in a fireside chat with Jeffrey Lamos and Stina Rubin, MBA talking about white glove services (Technical Account Management) that we've been delivering for more than a year, and seeing great traction with…https://t.co/9V0p2RS6s9

[Aria Systems @AriaSystemsInc]

The enterprises are adopting digital business models and subscription strategies to generate more predictable recurring revenue streams, sell higher-margin services, and build greater customer loyalty. Read our latest blog post to learn more. https://t.co/6N0pgPap8g

[Aria Systems @AriaSystemsInc]

We are proud to announce that Aria Systems has been named a Leader in the 2022 IDC MarketScape Report on Enterprise-Focused Subscription Applications! https://t.co/LCyVqWAU2g

[Sharon White @swhiteuk]

"If your organisation hasn’t created a strategy to address insider risk, it needs to be a priority for 2022," says George Lee. @securitybriefa has the details on new insider threat research from @Imperva conducted by Forrester Consulting. https://t.co/hvNaujmiat #TeamImperva

[Sharon White @swhiteuk]

Securing APIs doesn’t have to be hard. Karl Triebes explains how @Imperva API Security enables rapid, secure development without slowing #DevOps or requiring code changes (via @devopsdotcom). https://t.co/gwq23csHLC #TeamImperva

[Sharon White @swhiteuk]

Cybercriminals can carry out a ransom #DDoS attack with only a few dollars and some research. @TheHackersNews share analysis on a massive ransom #DDoS attack mitigated by @Imperva and how the threat continues to evolve. https://t.co/D6jL7qHa6i #TeamImperva

[Sharon White @swhiteuk]

.@Imperva is constantly innovating to keep our customers safe. Our latest offering provides continuous #API discovery and data classification to protect APIs across legacy, hybrid, and cloud-native environments (via @helpnetsecurity). https://t.co/RJ7Prdoe2q #TeamImperva

[Sharon White @swhiteuk]

Going to be at @HACK? We would love to talk to you. Visit #Imperva on Stand J40 and find out how we protect #data and all paths to it. @Imperva @athackcon #athackcon #security Delegate registration: https://t.co/hVLTql7wLm Visitor registration: https://t.co/nOEnINk9BV

[Sharon White @swhiteuk]

The cyber threat landscape is evolving and so too should your defenses. Learn why @Imperva is positioned as a Leader in the 2021 Gartner Magic Quadrant for Web Application and API Protection. https://t.co/xrHQBXTD2g #TeamImperva

[Sharon White @swhiteuk]

Sophisticated threats required advanced innovation! Learn why @Imperva is placed furthest for completeness of vision in the 2021 Gartner Magic Quadrant for Web Application and API Protection. https://t.co/xrHQBXC2aI #TeamImperva

[Sharon White @swhiteuk]

Seriously #Andrex There maybe a global shortage of loo roll during #COVID but you didn’t need to short change me on the rolls I do get!!! #halfalooroll #kimberleyclark

[Cambridge Quantum @cambridgecqc]

In this video, CQC's Head of Quantum Software, Ross Duncan, describes some of our collaborative projects with @Honeywell, and explains a couple of techniques to reduce device errors that are possible when quantum computers support mid-circuit measurements.
https://t.co/fOJXZmqDZ5

[Cambridge Quantum @cambridgecqc]

CQC's quantum software development platform, TKET, enables users to work across multiple platforms effortlessly. In this tutorial on @Google's Quantum AI site, discover how you can use TKET to map quantum circuits and work with generic devices.
https://t.co/EDbm2NOjD3