SEA Wave & Spice with Purple ALAB

[SEA Wave & Spice with Purple ALAB @swicealab]

From putting up decorations and playing Christmas songs to gift shopping and planning reunions, what’s one Christmas prep or tradition you always do? Share yours in the comments and let’s see how Filipinos get ready for Christmas! 🎅

#SEAWaveAndSpiceWithPurpleALAB #SpiceItUp

[SEA Wave & Spice with Purple ALAB @swicealab]

SPICE IT UP!

100 days before Christmas! 👀🎄

The countdown is officially on, but every Filipino family has their own way of getting ready for the holidays.

[SEA Wave & Spice with Purple ALAB @swicealab]

Have you joined the Sharmaine and Vanessa trend? What other random characters have you seen online? 👀

#SEAWaveAndSpiceWithPurpleALAB #DigitalHighlights

[SEA Wave & Spice with Purple ALAB @swicealab]

DIGITAL HIGHLIGHTS

Why do Filipinos love turning the most random things into characters?

[SEA Wave & Spice with Purple ALAB @swicealab]

What makes this kind of humor work? It’s simple, relatable, and easy for everyone to join in on—turning an inside joke into a shared online experience.

[SEA Wave & Spice with Purple ALAB @swicealab]

Happy National Heroes Day!

#NationalHeroesDay #SEAWaveAndSpiceWithPurpleALAB

[SEA Wave & Spice with Purple ALAB @swicealab]

Today, the Philippines celebrates National Heroes Day.

We honor the courage of our national heroes and the everyday changemakers who continue to keep the Filipino spirit alive through their work, stories, and service.

[SEA Wave & Spice with Purple ALAB @swicealab]

From planning to production, see how Purple ALAB turns event concepts into experiences that come together seamlessly.

Follow SEA Wave & Spice with Purple ALAB to learn more about what we can do for your brand.

#SEAWaveAndSpiceWithPurpleALAB #CreativeShowcase

[SEA Wave & Spice with Purple ALAB @swicealab]

CREATIVE SHOWCASE

Behind every well-executed event is a team that brings every detail together.

[SEA Wave & Spice with Purple ALAB @swicealab]

For the Lazada 6.6 Super WOW Sale Media Launch, Purple ALAB, the events arm of SEA Wave & Spice, brought the media gathering to life by managing the event from program handling and supplier coordination to technical production and on-ground execution.

[SEA Wave & Spice with Purple ALAB @swicealab]

Instagram head Adam Mosseri revealed the updated wordmark, which retains some recognizable elements from its original design. What do you think of

Instagram’s new look? Tell us in the comments!

📸 Adam Mosseri

#SEAWaveAndSpice #DigitalHighlights

[SEA Wave & Spice with Purple ALAB @swicealab]

DIGITAL HIGHLIGHTS

Instagram is giving its iconic wordmark a new look. 👀

After years with its familiar cursive wordmark, Instagram is experimenting with a cleaner, more modern signature.

[SEA Wave & Spice with Purple ALAB @swicealab]

SPICE IT UP! 🌧️

Rainy days call for cozy choices! ☕🎬

From what you’re watching to what’s keeping you warm, we’ve lined up a few rainy-day matchups for you. Which one are you picking?

Tell us your picks in the comments! 💬

#SEAWaveAndSpice #SpiceItUp

[SEA Wave & Spice with Purple ALAB @swicealab]

Swipe through the cards to discover why this shift is reshaping the way people create and consume content online. 🌿

Source: Hootsuite Social Media Trends Report 2026

#SEAWaveAndSpice #DigitalHighlights

[SEA Wave & Spice with Purple ALAB @swicealab]

DIGITAL HIGHLIGHTS

Could less really be more on social media?

As audiences grow tired of fast-paced, overstimulating feeds, a new trend is taking over social media: the "cozy feed."

[SEA Wave & Spice with Purple ALAB @swicealab]

More people are gravitating toward content that feels calming, intentional, and authentic instead of overly polished or attention-grabbing.

[SEA Wave & Spice with Purple ALAB @swicealab]

As AI becomes more common in creative work, balancing innovation with authenticity remains an important discussion.

#SEAWaveAndSpice #ContentWatch

[SEA Wave & Spice with Purple ALAB @swicealab]

CONTENT WATCH

Did you spot it too? 👀

Recent episodes of Coco Martin's Sigabo sparked online debate after viewers pointed out visuals they believed were AI-generated.

[SEA Wave & Spice with Purple ALAB @swicealab]

Whether AI was used or not, the conversation highlights a growing reality: audiences are becoming more aware of how technology shapes not just the content they consume, but the entertainment industry as well.