S Spencer-Steigner

Geek for brand marketing, inventive ethnography, social insight. Addicted to it: Creating good habits is my game.

[S Spencer-Steigner @sx3]

http://goo.gl/pt1cX

[S Spencer-Steigner @sx3]

Anyone have a contact at Aquent, preferably in San Francisco?

[S Spencer-Steigner @sx3]

As naming is one of my favorite brand activities, I had to post Fast Company's 10 Worst Green Brand Handles http://tinyurl.com/na33dp

[S Spencer-Steigner @sx3]

Review: Hearty Brands That Have Weathered Past Recessions http://tinyurl.com/n8kot5

[S Spencer-Steigner @sx3]

Awesome!: PSFK Good Brands Report available now. http://tinyurl.com/lvba8s

[S Spencer-Steigner @sx3]

Stats Confirm It: Teens Don’t Tweet (@mashable) http://tinyurl.com/njam5u

[S Spencer-Steigner @sx3]

Research: Brand Spending on WoM Marketing on Fast Track http://tinyurl.com/mdmcqe

[S Spencer-Steigner @sx3]

Chanel connects with luxury consumers via mobile http://tinyurl.com/m37svz

[S Spencer-Steigner @sx3]

High Frequency Brand Engagement: Attention As A Renewable Resource http://tinyurl.com/nznua5

[S Spencer-Steigner @sx3]

Who Finds Twitter More Effective, Advertisers or Consumers? Survey says.... http://tinyurl.com/ldafuk

[S Spencer-Steigner @sx3]

Can Xers Or Boomers Be Experts On Youth? The answer: YES! http://tinyurl.com/m3x8wc

[S Spencer-Steigner @sx3]

Do you have what it takes to be a tabacco exec?: American Legacy Extends Anti-Tobacco Efforts http://tinyurl.com/kr957h

[S Spencer-Steigner @sx3]

Greening America: The opportunity for CPG brands is to connect with the evolved definition of American values. http://tinyurl.com/ksxsjm

[S Spencer-Steigner @sx3]

Gen Y nothing! ... Defending Generation Y: The rise of the 'slash-career' http://tinyurl.com/mly6mt

[S Spencer-Steigner @sx3]

Fascinating: The Secret Design History of 12 Famous Brands http://tinyurl.com/nzmsk6

[S Spencer-Steigner @sx3]

Uh oh: LVMH announces massive wine revenue slump. Bye-bye MH? http://tinyurl.com/nmdgnk

[S Spencer-Steigner @sx3]

Monetization v. The Value of Social Media http://tinyurl.com/kuzh4w

[S Spencer-Steigner @sx3]

It takes a village: It's Time To Demand Responsibility From Consumers, Too http://tinyurl.com/ng4c2w

[S Spencer-Steigner @sx3]

Big bully on the block just stole my lunch money: Wal-Mart To Marketers: Pony Up More Bucks Or Risk Delisting http://tinyurl.com/mjqejl

[S Spencer-Steigner @sx3]

Are You Going To Work With Gen Y Or Against Them? http://tinyurl.com/ldvj4h