Sydney McLain

[Sydney McLain @sydneyamberm]

That’s awesome! I also agree that LinkedIn is on the rise, especially for brands to market to consumers. #PRFall2019

[Sydney McLain @sydneyamberm]

Data privacy is so important. This is a must read!! #PRFall2019

[Sydney McLain @sydneyamberm]

It is so important for a brand’s social media to be aligned with their purpose/objective. It makes their company so much more credible to the public. #PRFall2019

[Edelman @EdelmanPR]

In a world full of social media fads, how can brands really be considered authentic? https://t.co/Ig1SW20sdU

[Sydney McLain @sydneyamberm]

This is so true! CEO’s have so much power that they have the ability to impose some change. #PRFall2019

[Edelman @EdelmanPR]

The desire for CEOs to lead is strong among employees - 76% of people agree that CEOs should take the lead on change rather than waiting for government to impose it: https://t.co/q1kNT4LOlb #TrustBarometer

[Sydney McLain @sydneyamberm]

That’s fascinating! What a great goal to have. #PRFall2019

[Edelman @EdelmanPR]

We are proud to help @GunSafetyNow reach its all-important mission to reduce gun deaths in the U.S. by 50% by 2029.

[Sydney McLain @sydneyamberm]

Agreed. Every organization should have a communication professional that works closely with top management or CEO of a company. They are great additions! #PRFall2019

[IABC @IABC]

Organizations need great #communication professionals. And those professionals need access to people and insights they can leverage to drive results. Thousands get these resources from #IABC. Learn more: https://t.co/z7aDXvHR0K #comms

[Sydney McLain @sydneyamberm]

Many teenagers didn’t even realize Juul was meant for adult smokers. There needs to be better advertising and PR techniques to reposition this product. #PRFall2019

[The New York Times @nytimes]

Juul said its e-cigarette was meant to be a safer tobacco alternative — not hook a younger generation on nicotine.

But the reality inside Juul was different. Here's how decisions it made planted the seeds of a public health crisis that's hooked millions. https://t.co/jsCKirOLMY

[Sydney McLain @sydneyamberm]

This is not right. The company needs to educate their staff on proper/ethical ways to handle these kinds of situations! #PRFall2019

[CNN Breaking News @cnnbrk]

A 225-pound security guard at a Boston store was charged with assault and civil rights violations after allegedly punching an 11-year-old girl who was shoplifting, authorities said https://t.co/ZNSAXsWuaM

[Sydney McLain @sydneyamberm]

This was an interesting article. He is clearly trying the image restoration tactic and trying to save his reputation. #PRFall2019

[CNN Breaking News @cnnbrk]

This Catholic priest is a convicted child abuser. His order knew, but they didn’t defrock him. Instead, he was appointed director of a charity that works directly with vulnerable children and families. https://t.co/KiPT0odpg8

[Sydney McLain @sydneyamberm]

Very fun and interesting way to capture an audience’s attention! I love this. #PRFall2019

[The New York Times @nytimes]

Climate change activists stormed the field at the Yale-Harvard football game on Saturday afternoon, disrupting the game at halftime to call for the universities to divest their investments in fossil fuels https://t.co/zzlFprWMzm