Sylvain Egger

Product Leader, crazy dad, @ManUtd fan, traveler, food, whisky & wine lover

[Robert #TeamRobert @La_Pollice]

Je n’ai rien vu de mieux aujourd’hui 🤩 #Norvège #FifaWorldCup

[Aakash Gupta @aakashgupta]

TikTok Shop generated $66 billion in GMV in 2026. The entire thesis is that live commerce converts at 10-15% because viewers trust a real person demonstrating a product in real time. Traditional ecommerce converts at 2-3%.

That 5x conversion gap is the arbitrage this guy is exploiting.

The setup is a factory for manufactured authenticity. Multiple monitors running pre-recorded “live” streams simultaneously. Shelves of products ready to ship. One operator simulating real-time interaction with thousands of viewers who think they’re watching someone react to a product for the first time.

TikTok takes 50% of all gift revenue and a commission on every Shop transaction. The platform’s incentive is volume. Every fake stream that generates purchases still produces platform revenue. Policing fakes costs money. Ignoring them makes money.

This is the same pattern that killed display advertising’s CPM rates in the 2010s. Bots inflated impressions, advertisers paid for fake eyeballs, the math eventually collapsed. The difference: live commerce fraud processes real transactions from real people buying real products based on manufactured trust. The damage compounds faster because actual money changes hands, not just ad budgets.

Legitimate creators are doing 8-hour live sessions for $788 in commissions. A pre-recorded loop running in the background outearns them 6x.

$5,000 a day. The internet didn’t get faker. The conversion premium on perceived authenticity just got high enough to make counterfeiting it a business model.

[Jason Fried @jasonfried]

Hiring heads up...

Our Web App Product Designer job opening closes in just a few days on Monday, March 24th. If you want to apply, be sure to get your application in before then.

Big job, rare chance. It's not too late to apply.

Here's the opening:
https://t.co/uNtBOlYAwu

[OpenAI @OpenAI]

Some favorite posts about OpenAI o1, as selected by researchers who worked on the model 🧵

[Mark Manson @Markmanson]

What you can never change:

1. The past
2. The world
3. Other people

What you can always change:

1. Your attitude
2. Your assumptions
3. Your beliefs

[Julien Bellver @julienbellver]

« On a un groupe à créer ! »

@OmarSy s’exprime sur la montée des idées d’extrême droite et de l’individualisme sur le plateau de #Quotidien

[Sylvain Egger @sylvainegger]

@historyinmemes Jack White!!

[Sylvain Egger @sylvainegger]

@Baswa_ Personne a pensé à ce chef d'oeuvre...?
"La vie est belle"

[Elon Musk @elonmusk]

Entering Twitter HQ – let that sink in!

[Craig King - 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹𝗦𝘄𝗶𝘀𝘀EN @FootballSwissEN]

The Swiss football fan scene is one of the most underrated and creative in Europe. A thread...

📹 @Chicken3gg

[Josh Wolfe @wolfejosh]

🤯

We do not see 👀 or hear👂objective REALITY—our brains merely deliver a subjective VERSION of it

example #5,633

[Sylvain Egger @sylvainegger]

Very nice experience to have been part of such a big change! #fresh #newlook

[SMG Swiss Marketplace Group @smg_marketplace]

🎨 New design - same goal 🎯: Our brands @ImmoScout24ch , @AutoScout24_ch ,MotoScout24 and @FS24_ch are getting a new look! We want to continue to support you in all stages of your life and simplify important decisions. Now, with a new design.

https://t.co/NBhvmQNg1R

[Samuel Etienne @SamuelEtienne]

Subitement j’ai un doute, nous sommes bien en 2022 ?

[Sylvain Egger @sylvainegger]

@garryheger Il lui restait qu'une année de contrat. Sans nouveau contrat, sois tu le vend moins cher, soit tu le pers gratos 12 mois plus tard...

[William Reymond @WilliamReymond]

Et pendant ce temps, c’est la faute des portes, des profs, des wokes, des trans, des jeux vidéo, de la pandémie….. La faute de tout SAUF celle des fabricants d’armes, de la NRA, du GOP et des extrémistes à la sauce US 🤬🤬🤬🤬

[William Reymond @WilliamReymond]

“What are we doing” Au Sénat, aux bords des larmes, Chris Murphy implore les élus Républicains à passer des lois pour limiter les ventes d’armes. 5 minutes essentielles.

[Thomas Wiesel @wieselT]

On a beaucoup appris ces dernières décennies sur la réalité des violences sexuelles et des façons de les combattre et les diminuer, il est temps que la loi le reflète. Avec @Amnesty_Suisse je milite pour le consentement.

[Sylvain Egger @sylvainegger]

@garryheger Sinon Villarreal c'est sympa aussi.

[Madame Poppins @Madame_Poppins]

1. Je vous les présente ? Ça serait une juste peine depuis le temps qu’on se coltine vos ministres, vos candidats et candidates, vos gardes des sceaux, vos comptes de campagnes discutables, vos époux qui se moquent du monde, vos « rendez l’argent » ou « vos » emplois fictifs…

[Vincent Flibustier 👽 @vinceflibustier]

L'humanité me dégoute 🤮.
Les complotistes à 2 neurones,
Qu'est-ce que vous avez dans le crâne pour trouver MARRANT la mort de civils, la torture et le viol d'enfants ?

Quel est votre putain de problème ?