dave | systems shaper

Giving you the tools to shape your systems, teams, and lifestyle | I decode work-life harmony so you can stress less, create more & design a rewarding

[dave | systems shaper @systemsshaper]

Me opening X to see the surge of layoffs just 12 days into 2024:

• Discord (17%)
• Unity Software (25%)
• Google (0.5% or 1,000)
• Amazon Prime Video (100s)
• Twitch (35%)
• Audible (5%)
• BlackRock (3%)
• Duolingo (10%)
• Citi (20,000)

Expect more volatility 👀

[Dave Portnoy @stoolpresidente]

Whoops there he goes again. 3 straight games. 3 straight dirty plays by Fears. Apparently Izzo won’t be happy till he kills a guy. Disgusting basketball from Michigan State.

[dave | systems shaper @systemsshaper]

YOUR CHICAGO BEARS

[DaWindyCity Productions @dwcprodz]

The magical 2025 Bears season is one I'll never forget 🥹

[dave | systems shaper @systemsshaper]

BEAR WEATHER 🐻⬇️

[dave | systems shaper @systemsshaper]

Nixon giving Chicago fans two all-time moments in this Bears vs. Packers trilogy

[Harrison Graham @HGrahamNFL]

Keisean Nixon ran his mouth this week saying he wanted his get back against the Bears.

Here he is, scared to attempt to tackle D’Andre Swift at the goal line in a playoff game.

[Kirsten Tanis @Kirsten_Tanis1]

I keep seeing a lot about the high amount of NFL injuries this season.

As an FYI, the Top 10 NFL teams in 2025 with most injuries as measured by missed games (per SIS data) are:

1. CHI - 299
2. DET - 285
3. BUF - 261
4. PIT - 242
5. ARI - 240
6. SF - 238
7. TB - 225
8. IND - 224
9. LAC - 224
10. NYG - 224

[DaWindyCity Productions @dwcprodz]

THE CHICAGO BEARS HAVE WON THE NFC NORTH 🐻⬇️

[Chicago Bears @ChicagoBears]

Enjoy the ride.

[Clay Harbor @clayharbs82]

Dan Campbell's coaching career:

With Ben Johnson: 36-15 record
Without Ben Johnson: 11–21-1 record
#DaBears #Bears #Lions

[GhettoGronk @ghetto_gronk]

Dan Campbell without Ben Johnson

[Barstool Sports @barstoolsports]

The Lions without Ben Johnson

[Chicago Bears @ChicagoBears]

🗣️ "THE ICEMAN COMETH"

@JeffJoniak's @ESPN1000 call is an all-timer 🔥

[dave | systems shaper @systemsshaper]

@DavidSacks “Our reporters do not have an agenda”

Classic

[Chicago Bears @ChicagoBears]

No Sunday scaries over here

#ProBowlVote x @GradyJarrett
#ProBowlVote x @JaquanBrisker

[Ghost Mugs Halas 🐻⬇️ @Nickdabearfan]

Bears 5-0 November feat. Free Bird

[dave | systems shaper @systemsshaper]

@cybermynd Thank you good sir... worked like a charm!

[dave | systems shaper @systemsshaper]

Antigravity account set-up loop is a massive buzzkill. Anyone else stuck here?

[Barstool Sports @barstoolsports]

Dan Campbell on 4th down tonight

[dave | systems shaper @systemsshaper]

What AI bubble?

[The Kobeissi Letter @KobeissiLetter]

BREAKING: Alphabet, $GOOGL, officially posts over $100 billion in quarterly revenue for the first time in history.

[dave | systems shaper @systemsshaper]

@alexgroberman SEO Stuff Cheat Codes

[Alex Groberman @alexgroberman]

Here is the easiest free method to get traffic + sales from ChatGPT (and Google AI Overviews) right now.

I touched on it last Monday, but a recent study highlighted the way SEO Stuff (https://t.co/wKpf0EILTx) has been getting customers cited across ChatGPT, Google AI Overviews and Perplexity.

We'll go over it again today so you can take advantage and boost those Q4 sales numbers.

But before we delve into the details…

If you want a few cheat codes for getting cited in ChatGPT within the next 30 days, just RT this + follow me + reply with “SEO Stuff Cheat Codes” and I’ll DM you.

You must do all 3 for the DM.

Alright, let’s get into it.

A lot of B2B companies I see on here still treat their site blog like an afterthought or a place for announcements and recycled press releases.

That completely ignores the fact that vendor blogs are quietly becoming one of the most cited sources in ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.

And there are so many examples of this.

When you search “New Relic alternatives” on Google, the AI Overview cites SigNoz and the source is SigNoz’s own blog.

AppSignal’s blog post is also cited in the same Overview.

Honeycomb’s article appears too, same query, same format, as the source of its own mention.

Even ChatGPT’s answers mirror the same pattern: when you ask “What’s the best New Relic alternative?”, SigNoz appears again as the cited source for itself.

This isn’t random.

It’s how AI systems learn which entities to trust.

Last week I mentioned a Rankscale study (link below) that analyzed thousands of commercial queries like:

“Best CRM tools for small business”

“Top cybersecurity vendors 2025”

“Best online course platforms”

They did this across ChatGPT, Gemini, Perplexity, and AI Overviews.

The results showed a very solid portion of citations didn’t come from tech magazines or directory sites, but rather they came directly from company blogs.

We’re talking about Thinkific, LearnWorlds, Monday, Pipedrive, HP, and more all being cited directly inside AI responses.

These weren’t guest posts.

They weren’t paid PR placements.

They were their own blog posts.

Also, since someone asked about this last time, I have 0 affiliation to Rankscale.

I just found the study interesting because it mirrors the results we've been seeing.

Here’s why vendor blogs are so effective:

AI engines need structured, factual text.

Vendor blogs, when done right, are packed with clean HTML, lists, and schema, ideal for extraction.

There’s also a content gap.

Most third-party publishers don’t produce deep, structured comparison content for every niche.

So AI models grab whoever does.

They don’t care about bias, only clarity and structure.

If your blog post says “7 Best Monitoring Tools for 2025 (Ranked by Cost and Features)” and it’s formatted cleanly, AI doesn’t “see” you as biased, it sees you as useful.

Freshness is another signal.

Gemini, ChatGPT and AI Overviews all weigh recency heavily, and company blogs are updated more often than big media sites.

So if you’re in SaaS, tech, or any B2B vertical, your blog isn’t just content marketing anymore.

It’s your entry point into AI search visibility.

Every “best of” or “comparison” post you publish teaches AI to associate your brand with your category.

You’re literally training the next generation of search engines to trust you.

And the brands already doing this, like SigNoz, AppSignal, and Honeycomb, are showing up as their own sources.

The ones who start now will own their category in 6–12 months.

The ones who wait will be buried under competitors’ content that’s already being cited, summarized, and reinforced.

This entire shift is exactly what SEO Stuff was built around.

1. SEO Stuff's Gold Plan

10 long-form, snippet-optimized articles + 3 DR50+ backlinks.

Each piece designed to rank for high-intent “best” and “top” searches, the ones AI engines reuse most often.

Includes AI-readable formatting (clean HTML, FAQs, H2 questions, TL;DRs).

https://t.co/yEFyM0Ze7W

2. SEO Stuff's Premium Content Bundle

60 comparison-style articles crafted in the exact format Rankscale found being cited in ChatGPT and Gemini.

Each structured for both Google and AI

Overview extraction, with clean data blocks, FAQs, and internal linking.

https://t.co/4CAnUt07PO

Together, they:

Turn your vendor blog into an AI citation engine

Build authority that compounds across both Google and ChatGPT

Generate traffic that converts from both search layers

The name of the game now is teaching AI to see your brand as the authority.

And the ones doing it, quietly, through their own blogs, are the ones being cited, summarized, and surfaced by every AI system.

The next wave of search isn’t who ranks first in Google anymore, it’s who trains the AI first.

SEO Stuff (https://t.co/wKpf0EILTx) was built to make that happen.

And if you want a few cheat codes for getting cited in ChatGPT within the next 30 days, just RT this + follow me + reply with “SEO Stuff Cheat Codes” and I’ll DM you.

You must do all 3 for the DM.