Everyone's asking what AI can do.
That's the wrong question.
The right one: what makes a difference when AI can do everything?
Taste. Conviction. Knowing which question is even worth asking.
That's the human side. And it just became the edge.
Most brand loyalty is just inertia in a nicer coat. An AI agent that switches you in one sentence strips the coat off, and shows what's actually underneath.
Think about the last brand that actually stopped you. Not one your industry was talking about. One that caught you while you were doing something else.
The stock photos. The cast "real customers." The retouched everything. AI's only crime was making the trick cheap enough that anyone could finally see it.
The tool gave back exactly what each one deserved. It always does. It cannot supply the curiosity. It can only multiply whatever curiosity, or laziness, was already there.