Licensing China

Official Twitter of Shenzhen International Licensing and Licensed Product Fair.

The fairs will return in Shenzhen in Apr 2027!

[Licensing China @szlicensingfair]

【⏳#throwbackthursday】
🎉 Still reminiscing about the Licensing China 2026? We’re excited to share some highlights from our first-time exhibitor, Yuewen Goods
🌍📅🔗 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬:
🔎Learn more on https://t.co/QMfvS7vgEI

[Licensing China @szlicensingfair]

【🌟#FridayInsight】
The Rise of the Hybrid Model in Game Development
💡𝘏𝘢𝘴𝘣𝘳𝘰, 𝘔𝘢𝘵𝘵𝘦𝘭, 𝘚𝘢𝘯𝘳𝘪𝘰, 𝘢𝘯𝘥 𝘛𝘰𝘦𝘪 —are adopting a hybrid strategy that combines external licensing with in-house development
💡Leaders like Disney are making strategic investments

[Licensing China @szlicensingfair]

【⏳#throwbackthursday】
🌐#LicensingChina was the first-ever licensing exhibition for People’s Education Press to provide IP and cultural & creative products. 🖥️Check out the comment from Mr Xu Zhenghui, Cultural and Creative Department Director at People’s Education Press.

[Licensing China @szlicensingfair]

【📺 #MondayNews】
Fan Culture" Reshaping Core Trends in the Toy Industry
📢𝙁𝙖𝙣-𝘿𝙧𝙞𝙫𝙚𝙣 𝙋𝙡𝙖𝙮
🔥𝙎𝙩𝙧𝙤𝙣𝙜 𝙂𝙧𝙤𝙬𝙩𝙝 𝙞𝙣 𝙄𝙋 𝙇𝙞𝙘𝙚𝙣𝙨𝙞𝙣𝙜
⚖️𝘿𝙚𝙚𝙥 𝘾𝙪𝙡𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙀𝙘𝙤𝙣𝙤𝙢𝙮
💡𝘾𝙧𝙤𝙨𝙨-𝙄𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙎𝙮𝙣𝙚𝙧𝙜𝙮

[Licensing China @szlicensingfair]

⏳#throwbackthursday 🌐 #LicensingChina 🖥️Check out the comment from one of our licensing exhibitor, Mr John Sun, Licensing Director, China Office of FC Internazionale Milano SpA, Italy 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐧𝐞𝐰𝐬: https://t.co/AlBbtlePMq

[Licensing China @szlicensingfair]

📺 #MondayNews📈 IThe first "MINISO x Jennie Ruby" pop-up opened in Shanghai’
First-day sales exceeded RMB 2.2 million, ✏️setting a new record for MINISO pop-ups 🔍

𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬: https://t.co/AlBbtlehWS

[Licensing China @szlicensingfair]

【📺 #MondayNews】🦖 Mattel, Lego, Funko, Miniso launched a massive new wave of Toy Story 5 merchandise ahead of the film's theatrical release on June 19, 2026. 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 𝐟𝐚𝐢𝐫 𝐧𝐞𝐰𝐬:
🔎Learn more on https://t.co/AlBbtlePMq

[Licensing China @szlicensingfair]

【🌟#FridayInsight】🎉Over the three-day exhibition, the Korean Pavilion conducted 244 business meetings, reaching a record-breaking📈 $34.96 million in business deals.💰📖 Read the full report here (Chinese only) 阅读完整报道：
https://t.co/9lf4ggzhLc

[Licensing China @szlicensingfair]

Big thanks to everyone who joined us at the 2026 Greater Bay Area Brand Licensing Forum on 10 April!
🙏 Gratitude to our speakers attendees who made this knowledge feast possible!

🚀 What’s next? Catch the 2027 edition at #LicensingChina – where IP magic gets bigger!

[Licensing China @szlicensingfair]

Thank you for visiting 2026 #ToyHobbyChina #BabyStrollerChina #LicensingChina🔥Let’s take a moment to revisit some of the amazing highlights!

[Licensing China @szlicensingfair]

2026 #ToyHobbyChina #BabyStrollerChina #LicensingChina - Day 2 Fair Highlights
​2026年 #深圳玩具展 #深圳嬰童展 #深圳授權展- 第二日展會亮點

[Licensing China @szlicensingfair]

🌟𝟐𝟎𝟐𝟔 #ToyHobbyChina #BabyStrollerChina #LicensingChina- Day 1 fair highlights
​
🌟The fair has officially opened, welcoming over 1,400 exhibitors from 8 countries and regions across a stunning 130,000 sqm exhibition space!

[Licensing China @szlicensingfair]

【🌟#Highlight Exhibitor】🌍 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐩𝐥𝐚𝐲?
📢 愛穎是一家專注於文創產品開發與IP營運的綜合文化企業。包包（BaoBao）是旗下原創IP，是一位宣揚愛與環保理念，傳遞正能量的卡通人物。@iwlifeshop
🔗【https://t.co/QMfvS7vgEI】
🗓️【9-11 April 2026】
📌【Shenzhen】

[Licensing China @szlicensingfair]

【🌟#HighlightExhibitor】🌍 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐩𝐥𝐚𝐲?
📢 台灣角協匯集最佳原創角色品牌，協助角色品牌發展並推廣市場策略行銷
16T29D 青青有限公司-小呸角 @ooooo_play
16T29E 尋寶獅 @shibudi_world
16T29F 樂容文創股份有限公司（麻吉貓）@majimeow

[Licensing China @szlicensingfair]

【🌟#HighlightExhibitor】🌍 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐩𝐥𝐚𝐲?
📢 台灣角協匯集最佳原創角色品牌，協助角色品牌發展並推廣市場策略行銷
16T29A 皮皮家族禮品有限公司 @mantoufamily_pyipyi
16T29B 風尚 @winbrothers_ig
16T29C 小不点 (毛巾寶貝) @myfavoritetowels

[Licensing China @szlicensingfair]

【🌟#Highlight Exhibitor】
🌍 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐩𝐥𝐚𝐲?
🫧 Presenting WEO’s IP universe in Shenzhen!✨
🧸 From Molang, Momoi and Megu
🎀 Plus the special collaboration project, Momoi x OH MY GIRL 오마이걸 OH MY GIRL @wm_ohmygirl
💫 See you at Booth 16G43 💫

[Licensing China @szlicensingfair]

【🌟#Highlight Exhibitor】
🌍 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐩𝐥𝐚𝐲?
📢 Twinklers Limited is an innovator in the children's toothbrush industry, serving retailers, oral care licenses and brand makers worldwide.
🗓️ 9-11 April 2026
📌 Shenzhen

[Licensing China @szlicensingfair]

【🌟#Highlight Exhibitor】
香港玩具品牌協會x安素
✨協會誠意呈現Eddy's Magication，一個結合遊戲、戲劇與魔法的創新教育計畫 — 玩具不僅是快樂的泉源，更可成為啟發學習的魔法鑰匙。本會聚多方力量，藉著魔術般的驚喜，打破傳統學習架構。
👉Visit booth 𝟭𝟲𝙏𝟬𝟭 for more details!

[Licensing China @szlicensingfair]

【🌟#Highlight Exhibitor】
Check out the 18 exhibitors at the Korean Pavilion organised by Korea Creative Content Agency (KOCCA)
𝐌𝐨𝐫𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟔 𝐟𝐚𝐢𝐫𝐬:
🔗【https://t.co/QMfvS7vgEI】
🗓️【9-11 April 2026】

[Licensing China @szlicensingfair]

The forum brings together IP owners, licensors, and brands to explore licensing trends and innovations. Key topics include online literature IP commercialization, AI-driven licensing, and original animation IP development. A panel discussion will focus on IP-powered FMCG branding