Tyler Hansen

Connecting people + brands. @artofsport @whip_shots @sweetgreen @draftkings @adidashoops alum.

Former @CycloneMBB.

[Tyler Hansen @t3hansen]

Damn, ESPN. You didn’t have to do us like that.

Come visit. Doors are always open.

#cyclONEnation

[Tyler Hansen @t3hansen]

ONS ORANJE

[Tyler Hansen @t3hansen]

Need a Baha Men collab w/ the Knicks after that interview.

[Tyler Hansen @t3hansen]

Tonight, we ride 🇺🇸⚽️

Excited for a new generation of American soccer fans to fall in love with Folarin Balogun.

[Tyler Hansen @t3hansen]

@anttsinc Where did FIFA slash prices ~40%?

[Tyler Hansen @t3hansen]

The fact @fifamedia posted this tells you everything you need to know.

[FIFA Media @fifamedia]

Official attendance figures reflect the number of tickets scanned and spectators present within the stadium footprint, rather than visual assessments of seating occupancy at any given moment during the match. FIFA works closely with stadium authorities and ticketing teams to ensure all published figures are based on verified operational data.

Please note that, during last night’s match in Guadalajara, several ticketed fans could be seen standing in concourses rather than staying in their assigned seats throughout the match.

[Tyler Hansen @t3hansen]

Tonight, we ride 🇺🇸⚽️

Excited for a new generation of American soccer fans to fall in love with Folarin Balogun.

[Tyler Hansen @t3hansen]

@StevenCheah Holy gums

[Polymarket Sports @PolymarketSport]

🚨FACT: PSG have won back to back Champions League titles since Kylian Mbappe left the club

Mbappe has won ZERO major trophies since joining Real Madrid

[Tyler Hansen @t3hansen]

ICI, C’EST PARIS

[Tyler Hansen @t3hansen]

This 👏

[Pop Crave @PopCrave]

Spotify announces new “Reserved” feature, which will allow artists to set aside concert tickets for fans on the platform.

It will use streams, shares and other forms of activity to identify an artist’s most dedicated fans and hold two tour tickets for them.

The fans will then have a day-long window to purchase the tickets.

[Tyler Hansen @t3hansen]

What are we actually doing

[Eurohoops @Eurohoopsnet]

Former EuroLeague Rising Star Yam Madar reportedly agreed to a deal with the LSU Tigers worth $5 MILLION per season 😳

Madar becomes 26 next December 🤔

[Tyler Hansen @t3hansen]

Donovan Davis.

YOU 🫵 are an Iowa State Cyclone

[Tyler Hansen @t3hansen]

Legend. Congrats @isucyclone 🌪️❤️

[Tyler Hansen @t3hansen]

The speed at which the Anthropic team is putting out product is insane.

[Claude @claudeai]

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude.

Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

[Tyler Hansen @t3hansen]

Domino effect.

[Nick Lord @nickatnocap]

Cal just laid off about two dozen staffers across marketing, communications, and creative services. They are replacing the entire external operation with something called "Strawberry Creek Studios," built around two objectives: revenue generation and authentic storytelling.

This is not a Cal problem...this is the first wave.

Cal is facing a $24.3 million shortfall. They owe $12 million a year in stadium debt. Their media rights money shrank when they moved to the ACC. And now they need to fund $20.5 million in annual athlete revenue sharing (Likely more) on top of all of it.

The old org chart was not built for this. All of the functions operating as cost centers with no direct connection to revenue. That structure worked when TV deals and ticket sales covered the budget. It does not work when your athletes are paid and your expenses just jumped by eight figures overnight.

Cal is not the last school that will go through this, they are one of the first. We are going to see athletic departments across the country restructure how they operate. Not because they want to, but because the math demands it. These are billion-dollar enterprises in some cases and they have been running on university department budgets with university department thinking.

That era is over. The schools that get ahead of this will not wait until the shortfall forces their hand, they will look at every function inside their athletic department and ask one question: does this generate revenue, and if not, can it?

Content is not a support function anymore, it is a revenue channel. Partnerships are not a sales team selling signage packages, they are commercial infrastructure. Alumni engagement is not a thank-you-for-donating email, it is a procurement network.

The programs that restructure around revenue as the operating system, not an afterthought, will be the ones that come out on top.

This is not a crisis, it is a market correction. College athletics is becoming a real business and the org charts need to catch up.

[Tyler Hansen @t3hansen]

Someone needs to reopen Valentino’s in Ames.

The original. Behind the movie theatre. Exactly how it was.

There is no downside.

[Valentino's-Ames, IA @ValentinosAmes]

New year, new specials! Mon-Dbl loyalty points all day-dine in or delivery. Just tell the order taker when you call!

[Tyler Hansen @t3hansen]

Michigan Boban.

[Big Ten Men's Basketball @B1GMBBall]

Boban 🤝 @umichbball

[Tyler Hansen @t3hansen]

UCONN Boban.

[Sam Calhoun @_samcalhoun]

Boban is back

[Tyler Hansen @t3hansen]

Arizona Boban.

[Tony Garcia | Detroit Free Press @RealTonyGarcia]

Boban is not rooting for Michigan.

[Tyler Hansen @t3hansen]

Illinois Boban.

[Jeremy Werner @JWerner247]

Boban is in the Orange Krush?