Todd Kaplan

Chief Marketing Officer, NA for Kraft Heinz. Former CMO of Pepsi. Passionate about creativity, marketing, and culture. All views and posts are 100% my own.

[Brew Markets @brewmarkets]

Kraft Heinz CMO Todd Kaplan on why consumer insights are one of the most important drivers of innovation and company growth.

🎥: @AnnBerry_NYC

[FOX Business @FoxBusiness]

Kraft Heinz becomes NFL's first official condiment partner with 5-year global deal https://t.co/EkNdciV24g

[Breaking and Entering Media @bandemedia]

.@KraftHeinzCo is partnering with the @NFL. Leading the charge is CMO @T_Kap. We spoke with Todd Kaplan on The Breaking & Entering Show to get some more details, future plans, and key insights for the partnership. Thx Todd for joining the Show 🤝

Full vid: https://t.co/DuJsaUahvT

#marketing #advertising

[Heinz US @HeinzTweets]

The new legend of the tailgate? CHUP! CHUP! CHUP!
Sign ch-up for the KegChup at https://t.co/B2DnQAZbPM

[Complex Pop Culture @ComplexPop]

We spoke to Todd Kaplan, CMO of Kraft-Heinz, about how he’s been transforming the brand’s marketing by creating cultural moments, and thinking outside the box.

Read More: https://t.co/ND75xAJAOh

[ADWEEK @Adweek]

You'll probably want some fries and ketchup after watching this 🍟 🍅

@HeinzTweets has launched a new global campaign, “Looks Familiar,” spotlighting the uncanny resemblance between its iconic logo and the fry boxes served at restaurants around the world.

The work makes a simple point: when fries are on the table, there’s only one ketchup that belongs beside them. https://t.co/w1a3m2Y1hH

[Todd Kaplan @T_Kap]

Ever wonder if your fries were trying to tell you something? 👀 🍟 🤔

Excited to share our latest Heinz campaign - “Looks Familiar” - that shows the inextricable link between fry boxes around the world and our iconic Heinz keystone logo!

Huge congrats to the entire team - excited to see this one out in the world!

Let’s gooo! 💪 🚀

#Marketing #Creativity #Advertising @HeinzTweets @KraftHeinzCo

[Dieline @TheDieline]

Rethink, highlights the similarities between the ubiquitous French fry holder and Heinz’s keystone logo shape. https://t.co/pCrrBh8L84

[Marshall Pruett @marshallpruett]

This needs a network slot.

[Speedcafe.com @speedcafe]

And the wiener is...

https://t.co/u0WZ9lVHIs

[Oscar Mayer @oscarmayer]

6 Wienermobiles. 1 iconic track. This is the Wienie 500. Tune into the Fox Sports app on Friday, May 23rd.

AI generated content. Do not attempt.

[Indianapolis Motor Speedway @IMS]

Hot dogs RACING at the Brickyard?! 🤯 🌭

@oscarmayer is joining forces with IMS for an epic #CarbDay celebration, including the first-ever #Wienie500!

[Heinz US @HeinzTweets]

You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ

[Heinz US @HeinzTweets]

You heard the man. Let’s spread that #MUSTAAAAAARD

#HEINZ
https://t.co/7WHmviRW71

[Todd Kaplan @T_Kap]

Let’s gooooo! 🔥

[Heinz US @HeinzTweets]

There is only one @mustard
It has to be #Heinz #MUSTAAAAAARD

[Todd Kaplan @T_Kap]

You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ

[Heinz US @HeinzTweets]

There is only one @mustard
It has to be #Heinz #MUSTAAAAAARD

[Todd Kaplan @T_Kap]

BOOM! Song of the year, Record of the Year, and more - 5 @Grammys last night for @kendricklamar and @mustard! 🤯

Can't wait to kick off our epic #HEINZ partnership with #MUSTAAAAAARD!!!!! LFG!

#GRAMMYs  #Grammys2025  #Marketing @HeinzTweets

[Heinz US @HeinzTweets]

Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard
https://t.co/7WHmviRoht

[Todd Kaplan @T_Kap]

Lets gooo!!! Huge congrats to @mustard and @kendricklamar on winning album of the year at the #GRAMMYs!!! #MUSTAAAAAARD #Heinz https://t.co/GRAYPA8UwJ

[Heinz US @HeinzTweets]

Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard
https://t.co/7WHmviRoht

[Heinz US @HeinzTweets]

Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard
https://t.co/7WHmviRoht