BIGHIT celebrates the success of BTS' ARIRANG in a new press release, citing Luminate data !!
- The milestone marks a defining streaming performance among recent global POP releases
- BTS reaffirm their status as the defining force in global pop
We have been trying to explain for years that most ARMYs were not/are not Kpop fans. Glad to see new data backing that up and showing that BTS's GP appeal is growing.
BIGHIT celebrates the success of BTS' ARIRANG in a new press release, citing Luminate data (@bts_bighit):
- 3.8 billion global streams (of album tracks) between March 20-May 14
- 5.3 billion global streams (of overall BTS catalog) in that window
- Balanced streaming, led by Latin America (27%), Northeast Asia (17%), North America (14%), Southeast Asia (13%), and Europe (12%)
- 810K US physical sales during that window
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