I'm building something I've been thinking about for a while.
It's called tadestr.
A clothing brand built around one simple belief:
all of my emotions are valid.
I'm starting from scratch and documenting the journey here.
Welcome to tadestr.
Just taking things one day at a time.
Still figuring things out.
Still learning.
Still building.
No rush. Just trying to make something that feels right.
tadestr.
You don't have to explain every emotion you feel.
Sometimes, you just need a way to express it.
That's what I'm building with tadestr.
all of my emotions are valid.
What emotion do you find hardest to express?
Imagine your favorite T-shirt.
What makes you keep reaching for it?
The fit?
The comfort?
The design?
The meaning behind it?
I'm trying to understand that before I make the first tadestr drop.
What makes a T-shirt a favorite for you?
I'm thinking about keeping the first tadestr piece very simple.
Black oversized tee.
Clean typography.
One message:
ALL OF MY EMOTIONS ARE VALID.
Would you wear it?
Yes or no. And be honest.
I'm thinking about the first tadestr piece.
Simple. Oversized. Minimal.
But the message has to feel right.
Would you wear a T-shirt that simply says:
ALL OF MY EMOTIONS ARE VALID
Yes or no?
If you had to choose one:
A) A T-shirt with a powerful message
B) A T-shirt with a clean, minimal design
C) A T-shirt that simply looks really good
What are you picking?
Whatβs something youβve felt recently but couldnβt put into words?
I think some feelings deserve to be expressed, even when theyβre difficult to explain.
Thatβs tadestr.
all of my emotions are valid.
Some feelings are hard to explain.
Sometimes you just want to wear something that says it for you.
Thatβs part of why Iβm building tadestr.
all of my emotions are valid.
Whatβs one emotion you wish people understood better?
What would make you wear a piece of clothing every week?
The fit?
The design?
The message?
The way it makes you feel?
Iβm figuring this out with tadestr.
Tell me what matters most to you.