Tom Adolph

Just some random dude.

[Tom Adolph @tadolph]

@BowTiedQuoll Putting it to the test at the beach this weekend and next week.

[Tom Adolph @tadolph]

@ChereneAubert Looks amazing, could you send it my way?

[Tom Adolph @tadolph]

@tribecatommy @iiiitsandrea One step ahead of you…

[Tom Adolph @tadolph]

@lorenzo_pravata Supplement

[Tom Adolph @tadolph]

@kamal_razzak Scripts

[Tom Adolph @tadolph]

@EERETE @damccormick13 @jamiequint @trycreate_co It says “Autoship & Save 25%” right there in the add to cart box, with the option for a one time purchase below. Pretty clear imo.

[Tom Adolph @tadolph]

@ravenwizardd @SleeperChiefsKC @mansoordelane @SleeperRaiders Not sure how old you are, but Peyton’s Colts beat us 8 straight times from ‘02-‘09, including 2 playoff games.

[Tom Adolph @tadolph]

@adamtaylorl Angle

[Tom Adolph @tadolph]

Baltimore: “where’d you go to high school?��

[mal @mal_shaik]

every city has a vibe check

sf: "what are u building"
nyc: "what do u do"
la: "who do u know"
austin: "where did u move from"
dubai: "what do u drive"

sf is still the only city where ur startup idea is how you introduce urself

[Tom Adolph @tadolph]

@kamal_razzak Swipe

[Tom Adolph @tadolph]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

[Tom Adolph @tadolph]

@iamhaleyshane

[Tom Adolph @tadolph]

@TJ_Bongiorno Going through this now and it feel like every time I answer one question, 5 more pop up 😅

[Tom Adolph @tadolph]

I’m guessing from you just sent traffic to a PDP for demand testing? What do you think about sending traffic to a listicle or sales page since that’s the control for most brands?

I understand it adds a step (which can be a heavy lift) but I’m a copywriter by trade and figure it’s valuable to test the funnel as you’d actually want to run it.

[Tom Adolph @tadolph]

@RussellStReport @ryanpjones82 It hurts me to say… but you’re not a real fan if you’re rooting for the Ravens to lose this weekend.

[Tom Adolph @tadolph]

@SoftlyAugust Eric Weddle, then playing for the Rams, with one of my favorite all time quotes after that game: “We got our faces peeled off.”

[Tom Adolph @tadolph]

@AustinDix0n @dougpayments This is sick! Thanks for the tag, def gonna reach out to this guy.

[Tom Adolph @tadolph]

@AustinDix0n Appreciate the response, this is money!

“there's no "limited budget" only limited thinking” - this is going on a post it on my desk

[Tom Adolph @tadolph]

How to scale a brand on a limited budget. I run an ecomm brand that’s fully bootstrapped. So every dollar that comes out of the brand goes right back into ads. Right now, we’re first purchase profitable but it feels like a bit of a hamster wheel where we’re waiting for payouts so we can dump it back into ads. Bc of this, we’ve unable to scale past a certain point despite strong indicators of success (high conversion rate, good ROAS, low CPAs). Of course, bc of low scale, our results are volatile — one day looks amazing and the next day is shit — but when we zoom out everything looks strong.

I don’t see a way out other than to increase our budget and hope results hold as we increase scale… but would love to hear other ideas if you have them.