The excited to announce opener is killing your launch.
Attention spans are so cooked. Reels and TikTok trained your ICP to bail in seconds, and that number drops every year.
So don't open with "Today I’m excited to announce our new AI model."
Lead with the claim: "We beat the smartest models in the world at half the price."
this is something we apply on every launch video at EPTA.
Comment "EPTA" and I'll send over an detailed doc on writing strong hooks. (You'll have to follow me so I can DM you.)
startups will raise a seed round and immediately:
buy the .ai domain
order the branded hoodies
write a manifesto
announce it all on linkedin to 40 people
Marketing will never be in the budget. then wonder why nobody noticed they exist
the most expensive mistake i see tech companies make:
shipping constantly and posting nothing about it
"we ship every week" means nothing if nobody saw it
a competitor shipping half as much but posting all of it will eat your reputation while your product is objectively better.
I spent about $10,000 total making this launch video for @joinridge 🤯
We built Ridge to dominate the AI sales space, catering to startups, mid-market enterprises, and large corporations seeking revenue generation. Ridge simplifies the process, leading to increased sales, higher conversions, and reduced workload.
We even built our own AI model. 👀
try us out FOR FREE below!
The excited to announce opener is killing your launch.
Attention spans are so cooked. Reels and TikTok trained your ICP to bail in seconds, and that number drops every year.
So don't open with "Today I’m excited to announce our new AI model."
Lead with the claim: "We beat the smartest models in the world at half the price."
this is something we apply on every launch video at EPTA.
Comment "EPTA" and I'll send over an detailed doc on writing strong hooks. (You'll have to follow me so I can DM you.)
We're hiring!
New clients are coming in every week and demand keeps growing.
If you live and breathe tech and know how to make it look cinematic, we're looking for:
- Motion Designers
- Graphic Designers (Figma)
- Video Editors (Premiere Pro, After Effects)
- Creative Directors
Comment your best work and I'll reach out to you.
Always though launch videos with people work better than faceless videos
People connect with people
Never seen someone famous who's also anonymous, except a few cases.