Tah | Product Builder

Sold on Amazon for 8 years. Now I build the tools I wished I had as a seller.
Building SlothKit 🦥 - software for Amazon sellers.

[Tah | Product Builder @tahvipoo]

I sold on Amazon for 8 years.

But the back-office work ate my day. Writing listings by hand. Adjusting bids across dozens of PPC campaigns took almost half a day.

So I built tools for myself:

Craft writes listings, but checks the product facts first.
Cruise adjusts PPC bids toward your target ACoS.

I'm putting them together as SlothKit 🦥, so other sellers can get their time back too.

[Tah | Product Builder @tahvipoo]

A lot of ROAS advice assumes the customer comes back and buys again.

Most of my products are one-time buys. The first sale has to pay for the ad, so I keep my target at break-even ACoS.

Do your products get repeat orders, or does the first sale have to carry it?

[Tah | Product Builder @tahvipoo]

@Sell_on_Amazon Still running the numbers. If a deal price leaves nothing after fees and ads, I'd rather skip it on that product.

[Tah | Product Builder @tahvipoo]

@WinkeChan Good call catching it at the sample stage. That's the cheapest place to say no. Do you check every batch before it ships, or spot check?

[Tah | Product Builder @tahvipoo]

@theonlyhaitham Smart call. A few weeks late on one launch is cheaper than a cash squeeze across the whole business.

[Tah | Product Builder @tahvipoo]

@George_AMZN Product matching the marketing promise is where I start, before any listing copy gets written.

[Tah | Product Builder @tahvipoo]

@WinkeChan Small changes on the line. A new part from a supplier or a quick process tweak can change the product, and a lot of sellers only find out from the reviews.

[Tah | Product Builder @tahvipoo]

@_evon3929 That was my first FBA mistake. I picked dog collars before I looked at the competition, and the top sellers had so many reviews that mine barely sold.

[Tah | Product Builder @tahvipoo]

@flips4miles Saving this. The slow week before Thanksgiving looks like the right time to clean up ad spend.

[Tah | Product Builder @tahvipoo]

@adeelimrani Very true. The reviews end up telling you what the page should have said.

[Tah | Product Builder @tahvipoo]

@AndreDecoteau @cleartheshelf Big number. A lot of that is seller fees too, so I always count fees before I pick a product.

[Tah | Product Builder @tahvipoo]

@katiemelissaamz And a lot of those shops are run by one person. Mine is.

[Tah | Product Builder @tahvipoo]

@p_millerd The Amazon ads part is the one I built for myself too. Adjusting bids by hand used to eat almost half my day. I still keep each change small and give it a week before touching it again.

[Tah | Product Builder @tahvipoo]

@aidenlewiis Storage fees on my first product. It barely sold, the fees kept piling up, and shipping it back wasn't worth it, so I disposed of all of it.

[Tah | Product Builder @tahvipoo]

@adcelerate360 Thanks. It doesn't react to conversion rate, it just eases back on a straight line. If a campaign needs more time, I can set a longer period or a looser start for that one.

[Tah | Product Builder @tahvipoo]

A new campaign has no data yet, so judging it against my normal target ACoS from day one doesn't make sense to me.

So I added Launch Mode to Cruise. A new campaign starts with a looser target, 2x by default, and it eases back to my normal target over 60 days.

While it runs, Cruise only adjusts bids. The other rules wait until the campaign has some data.

[Tah | Product Builder @tahvipoo]

@ifourth @theo Me, too.

[Tah | Product Builder @tahvipoo]

@_GeorgeReid_ I hold my own bid changes to the same standard. Old bid, new bid, and why. Otherwise I can't check it.