Taken CntrL

we do a lot.

music, arts, lifestyle & culture.

[Taken CntrL @takencntrl]

Take & CńtrL is a creative agency and indie label created to empower creatives and assist them with any and all business needs..
#TakenCntrl

[Anish Moonka @anishmoonka]

Meta bought WhatsApp 12 years ago for $19 billion. Then it bled them a billion dollars a year for six years straight, a fact that came out in court last year under oath.

The app was making about 10 cents per user when Meta bought it. We know that figure because it sat inside Meta's own slide deck the week before the deal closed.

WhatsApp's two founders, Jan Koum and Brian Acton, ran the app on a simple motto: "no ads, no games, no gimmicks." It was printed on the office wall.

They're both gone now. Acton walked out in 2017 and left roughly $850 million in shares on the table, because he didn't want ads inside the app. Koum followed a year later.

The new ads don't appear in your private chats, your group messages, or your calls. Those stay locked the way they always were, and Meta can't read them. The ads are going inside the Updates tab instead, the place with Status and Channels where you see the disappearing photos people post. 1.5 billion people open that tab every day. The new ads sit inside it and look exactly like the ones you scroll past between Instagram Stories.

To pick which ad to show you, Meta uses your country, your city, your language, the channels you follow, and the ads you've clicked on before.

Morgan Stanley thinks Meta brings in $3 to 5 billion a year from this. A Wall Street firm called Evercore puts it at around $10 billion a year by 2028, if Meta earns about $6 from each daily user.

For scale, Meta made $164 billion last year. Almost all of it, $160 billion, came from ads on Facebook and Instagram. WhatsApp's entire revenue was about $1.8 billion. Every dollar of that came from businesses paying to message customers on the app.

So the $19 billion bill from 2014 has been sitting on Meta's books for 12 years. WhatsApp now has 3.3 billion users every month. The Updates tab is how Meta finally starts paying that bill back.

[Pizzazz Media @MediaPizzazz]

How BNXN & Sarz made "Back Outside" 🥁🎹

[Taken CntrL @takencntrl]

@chudy_jnr This is deep

[Chima Christian @ChimaChristian_]

Day in my Life as a Social Entrepreneur Co-founder & CEO | Teva Foods

#socialentrepreneur #entrepreneur #socialimpact #changemaker #socialenterprise

[Taken CntrL @takencntrl]

Each time @phynofino & @2niteFlavour comes together,it's nothing but magic for their fans.

Our #2sDays pick this week features all their collabs so far ;

-Vibe🔥
-Ani🔥
-Culture🔥
-Authentic🔥
-ChopLife🔥
-Looseguard🔥
-DOINGS 🔥

Which is Your Fave?
#TEN
#2sDays
#FarEast

[Alhaji @yeankhar]

Lmao I always had one rule when I was single. If she feels she needs to be dragged like you have to fight and outdo someone, she’s not for you. God forbid 😅

[Taken CntrL @takencntrl]

@39billion D1CF97B 9k

[FTBLMEMESHUB @ftblmemeshub]

Manchester United vs Arsenal - Hit Em Up

[Taken CntrL @takencntrl]

@39billion 10k odds just two games cut , 700+ odds cut by Chelsea u21 GG they played. 3.0.. another day another gamble

[Taken CntrL @takencntrl]

"Ike gwụ m Ịkụ your babe, enwem a million ways to tell Her, But if I fail to Hammer Gwam K ife m Ga k'ọlụ my mother ?."

~@Nuno_zigi #NoDayOff

[Taken CntrL @takencntrl]

"Talk to me Nice, I'm a man of Honour
I ain't a slave or a man of colour.

Try fool me once then it's clever you
Try fool me twice you won't get another"

- Cold Day In Hell @King_rhatti

[Taken CntrL @takencntrl]

"my friend" 🌚

[Kemi_Butter🍑 @Kemi_butter]

After uni, my friend paid big bucks to land a corper job on the island. Fast forward to today, she’s on the phone crying that she hasn’t eaten in 2 days and is heading back to her mom’s house in Ondo after service 😩 Lagos life is not for the faint-hearted!

[Taken CntrL @takencntrl]

Take your time.

Take your time o

[Michael Taiwo @AskMichaelTaiwo]

I remember the first time an oyibo told me "take your time," I was like, "what did I do wrong?"

"Take your time" means something different in Naija vs. in America.

In Naija it means be careful o, or else!
In America, it simply means that - take your time, as in, no need to rush.

Oya, all of you, take your time o!

[Taken CntrL @takencntrl]

This SeptemBag we go share bread.

Yes. Me & U.

If you believe type "oui"

[49th. @the49thstreet]

Happy birthday, Masterkraft 🧡

Songs he has produced include:

• Hallelu
• Indomie
• Link Up
• Fada Fada
• Facebook Love
• Nack
• Nyem Ego
• Judas the Rat
• No Lele
• Ukwu
• Sexy Mama
• Made For You
• Game Changer (Dike)
• Life is Eazi
• Shawa Shawa
• Jombo
• EME Boyz

[Taken CntrL @takencntrl]

CT

[Elon Musk @elonmusk]

Tonight was a clear victory … for memes

[Kelex Ofoedu @iam_kelex]

Governor Alex Otti visited the Alaoji Power Plant in Aba in the company of Sir Emeka Ofor. He stated that the power generated would be transmitted and distributed to areas not currently covered by Geometric Power.
🎥: @iam_kelex

[The_unboxedparty @Theunboxedparty]

Happy #InternationalWomensDay to our Unboxed women❤️

[Taken CntrL @takencntrl]

@TheDedemix @thisisdanybazz @King_rhatti 🙄

[Taken CntrL @takencntrl]

@_graceymae Gracey to the Rescue yet again.