Jaxon Tan - Momentum AI Communications

JX (Jaxon) Tan founded Momentum AI Communications, a boutique PR consultancy based in Singapore, with a mission to simplify science and spark engagement.

[Jaxon Tan - Momentum AI Communications @tanjx1]

#Pinduoduo is entering Malaysia and Singapore, with a machine-translated app! Sam Tang notes that, “This is classic PDD playbook behavior: test first, adjust on the fly, and if the returns are good, pour in resources without hesitation.” https://t.co/zpnlUgmuCP

[Jensen Huang @JensenHuang]

For my first post, I’m sharing a letter @NVIDIA signed on why open models matter.

AI will transform every industry, power every company, and be built by every country.

Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty.

The world needs both frontier closed models and frontier open models.

https://t.co/AUKzoQ5Ikb

[Jaxon Tan - Momentum AI Communications @tanjx1]

"The child wishes to care, but the parents are gone." This Chinese saying came to mind after reading a NTU prof's comments on #DearYou. It led me to reflect on my grandma's journey from Kinmen to wartime Singapore and why stories like hers still matter👇https://t.co/uS0jI4HsHR

[Jaxon Tan - Momentum AI Communications @tanjx1]

Communicating in dialects is a "diminishing problem. Once the elderly people are no longer with us, we would no longer have this problem." That comment reminded me less of #DearYou than of my grandmother and what Singaporeans may still value👇https://t.co/uS0jI4HsHR

[Jaxon Tan - Momentum AI Communications @tanjx1]

Remember Citrini Research’s AI thought exercise on Substack? That piece invited investors to think in scenarios, not straight‑line forecasts.
I apply the same to Hengrui-BMS deal as a lens on how global drug development and capital are already re‑wiring👉https://t.co/LDqOdc1CFs

[Jaxon Tan - Momentum AI Communications @tanjx1]

@ivylala Even scarier is when corp-speak permeates external comms and the PR department is unable or unwilling to speak up

[Jaxon Tan - Momentum AI Communications @tanjx1]

Last year, the UK Stroke Association’s original Threads post tried to latch onto a viral kisscam of two people who were embarrassed to be seen hugging at a Coldplay concert, mentioning “nothing destroys lives and families quicker than a stroke”: https://t.co/Mw1hPycsV5

[Jaxon Tan - Momentum AI Communications @tanjx1]

One NHS IG #meme reached millions by using three levers: cultural timing, audience fit, and an on-brand CTA. The lesson for PR teams? Memes need strategy, not spontaneity. Includes a meme creation framework that balances creativity with care👇https://t.co/Mw1hPycsV5

[Jaxon Tan - Momentum AI Communications @tanjx1]

#manusai shifted its HQ to Singapore, shut down China ops and won Meta’s trust (and acquisition) within 6 months

#Zhipu and #MiniMax are testing another route: stay in China, list in HK & subsidiaries in Singapore

Will it work? 👉https://t.co/mbzNvl5eXO

[Jaxon Tan - Momentum AI Communications @tanjx1]

@OptaAnalyst The first clearance-block-goal I have seen. Honestly can't recall anything similar. @OptaAnalyst when was the last such goal scored?

[Jaxon Tan - Momentum AI Communications @tanjx1]

$70B in U.S. plants+MFN pricing=3-year tariff shield. A costly bet by Pfizer, but a clear roadmap rivals may have to follow. In any case, now's a good time to ommit to transparency, measure impact honestly, and document progress https://t.co/buPwCFBpu5 @FiercePharma

[Jaxon Tan - Momentum AI Communications @tanjx1]

An aviation disaster is the ultimate crisis communications test. But a crash potentially caused by a pilot’s deliberate action is an even more challenging scenario that transcends tragedy. Read about responses to three recent examples👉https://t.co/23gl49yx0S

[Jaxon Tan - Momentum AI Communications @tanjx1]

As NTU notes that its GenAI bot “allows our staff to focus on tasks that require human insight and creativity,” its students similarly wish to focus on such tasks. Incredibly, this case study was released amid an ongoing GenAI dispute with students👉https://t.co/ewDSrOJ0dQ

[Jaxon Tan - Momentum AI Communications @tanjx1]

@ZichenWanghere 如果有帮助不妨多发“川普万岁”帖子

[Jaxon Tan - Momentum AI Communications @tanjx1]

From viral Reddit threads to an ill-timed GenAI case study, NTU reminds us crisis comms is core curriculum🔍Key Takeaways:

Reddit levels power disparities, so level up and don't punch down

Step away from norms that don't meet emerging crises 👉https://t.co/Vi0ECFA7P2

[Jaxon Tan - Momentum AI Communications @tanjx1]

"I'm a creep, I'm a weirdo... What the hell am I doing here?" As Manus AI launches its Singapore HQ, why is it starting to feel a bit like a "teenage dirtbag" as it sidesteps questions?👇My article explores why: https://t.co/zShZtXccYt #PR #CrisisComms #IR Hat tip to @zaobaosg

[Jaxon Tan - Momentum AI Communications @tanjx1]

Amid tariff turmoil, APAC PR professionals might be singing Taylor Swift's Dear John: And I lived in your chess game, But you changed the rules every day, Wondering which version of you I might get on the phone tonight👇Ty @e27co for publishing!

https://t.co/xn9kMyxkPk

[Jaxon Tan - Momentum AI Communications @tanjx1]

Despite leading in #GE2025 social listening metrics, Harpreet Singh might be singing "Rookie of the Year" lyrics: Ain't competing with nobody, I'm just trying be a better me.
Cos Stephanie Tan, Darryl Lo and Hamid Razak aren't digital slouches as well👉https://t.co/ARxCZVCszc

[Jaxon Tan - Momentum AI Communications @tanjx1]

Social listening findings show netizens might be singing Jewel, "Who will save your soul? When it comes with a burden."
Hope this article builds the case that social media listening is worth listening to. Hat tip to @BlackboxR survey findings #ge2025 👇https://t.co/6DM7lim6zI

[Jaxon Tan - Momentum AI Communications @tanjx1]

Thanks to female netizens and HardwareZone forum users, Stephanie Tan, PSP candidate for Pioneer, won the widest potential reach among news and social media, while securing the highest percentage of positive mentions. Tan’s star is rising. #ge2025 https://t.co/fp6HixZe2d